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Services Case Studies

Page 14 of 70

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0031 Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?
MM0027 Brand Bond: The World Is Not Enough
MM0005 Sony Ericsson’s Alliance: The Synergies
MKS0120 Reebok Vs Nike in India: Reebok Covert Marketing strategies
ME0015 Biotechnology in Cuba
MAA0167 FedEx Kinko’s to FedEx Office: Brand Management and Cultural Integration Challenges
MAA0166 Daiichi's Acquisition of Ranbaxy
INA0106 Fashion Industry: Can Asia Buck The Trend?
INA0098 The Indian Hotel Industry (A): The Competitive Dynamics
HRM0068 New Age Indian Entrepreneurs
HRM0067 Social Networking: Threatening the Monster and Its Likes?
HRM0066 Grooming Next-Generation Leaders: The Infosys Way
HRM0051 Campus Recruitment of Regular MBAs vs Executive MBAs (Lateral Recruitment): Corporate Dilemmas
HRM0050 Merge Healthcare Incorporated’s Accounting Scandal: Was the Rightsizing Right?
HRM0048 Employees as Brands: The Case of Google
HRM0045 On-Site Medical Clinics: Perks or Productivity Boosters?
GGL0051 Hollywood in Bombay – Bollywood in Beverly Hills: Indian Film Industry’s New Global Value Chain
FM0023 Infosys Technologies: Dividend History and Market
FM0022 Bharati Airtel vs Reliance Communications: Managing Working Capital
FM0020 Women-led Family-owned Businesses: Capital Structure of Balaji Telefilms Ltd.

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