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Services Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MM0032 Acquire and ascend – e-Bookers way
SVM0003 Social Networking: Threatening the Monster and Its Likes?
SVM0004P UPS in 2006: Customer Service & CRM Initiatives
INA0035 Mobile Banking in South Korea: A Win-Win Deal for Banking and Cellular Industries
SVM0001 Branding Service: The McDonald’s Way
BSM0013 Bikram Yoga: Doing Yoga the McDonald’s Way?
SVM0002 Differentiating Services:’s ‘Click and Mortar’Model

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* Teaching Note
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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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