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Recently Bought Cases
- Banking Reforms in China: Progress and Constraints
- City Couriers: Dilemma in Design Experiment
- Consumer’s Perception on Inverters in India: A Factor Analysis Case
- Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
- Developing a Formal Report – A Case Study of ‘SmartMBA.com’
- Global Stance on Malaria: Using Thurstone Scaling
- New Product Design Experiment at iConnect
- SSS’s Experiment: Choosing an Appropriate Research Design
- Stream: Accomplishing Success Through Perfect Data Analysis
- The Initial Hiccups of a Startup Brand
- Arranging Stock in a Warehouse: Cluster Analysis
- Assessment of Retail Credit in a Private Bank with the help of ‘Discriminant Analysis’
- Exploring Primary and Secondary Data: Lessons to Learn
- Fall of Mayur Hypermarket: Significance of Business Research
- Krupa Medical Stores – Evaluating its Brand Image using Semantic Differential Scaling
- Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
- Survey in Trade Show: Participant Communication Instruments
- Made in India
- Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
- Indian Financial System
Best Selling Cases
- Xerox�s Turnaround: Anne Mulcahy�s �Organizational Change�
- IKEA in Japan: The Market Re-entry Strategies
- Leadership Conundrum: Nike After Knight
- Nintendo�s Innovation Strategies: A Sustainable Competitive Advantage?
- Perfect Competition under eBay: A Fact or a Factoid?
- Googles HR Practices: A Strategic Edge?
- H&M vs Zara: Competitive Growth Strategies
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Strategy Execution
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Hardcover edition
ISBN 978-81-314-2457-5
Going Global: The Challenges vol.I
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An Interview with Sunil Cherian (Founder & CEO of BurgerMan)
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Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course
You Can't Play by Rules, Always
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Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
Richard B Chase
Richard B Chase is considered the founder of the field of Service Operations Management
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Shantanu Dutta
Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
Speaks on Building Trust- View All Executive Interviews»
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