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Recently Bought Cases
- Traverse Communications: Identifying Target Customers
- Tata’s Nano: A Small Car with Large Consumer Surplus?
- L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
- Tata Nano: Consumers' Post-Purchase Behavior
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- The Making of NEXA
- The Making of NEXA
- L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
- Hungary's Monetary Policy: The Conflicting Objectives
- US Financial Crisis: Is It the Moment for Bretton Woods II?
- Dell's Turnaround Strategy
- Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
- Took Pulse of the Market before Giving One to it
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Best Selling Cases
- Xerox�s Turnaround: Anne Mulcahy�s �Organizational Change�
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- Perfect Competition under eBay: A Fact or a Factoid?
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Strategy Execution
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Going Global: The Challenges vol.I
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An Interview with Sunil Cherian (Founder & CEO of BurgerMan)
Price: $Burgermans Business Model and Operational Challenges
An interview with Tata Nano customers
Price: $Consumer Experience- View all Video Interviews»
Video Inerviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course
You Can't Play by Rules, Always
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Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
Richard B Chase
Richard B Chase is considered the founder of the field of Service Operations Management
Speaks on Building Trust
Shantanu Dutta
Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
Speaks on Building Trust- View All Executive Interviews»
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