Business Case Studies, Corporate Governance & Business Ethics Case Study

Check Out

Case Categories

Companies & Organizations

Home » Case Studies » Brand / Marketing Communication Strategies and Advertising and Promotional Strategies Case Studies

Brand / Marketing Communication Strategies and Advertising and Promotional Strategies Case Studies

In case you are not able to complete the transaction successfully, please send an email to

Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
MCS0026IRC AdWords goes mobile: A move into mobile advertisement
MCS0025IRC US President Barack Obama's Election Campaign 2008: Leveraging New Media
MCS0024IRC Private FM Radio in India: Can it emerge as a Strong Ad Medium?
MCS0023IRC Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate
MCS0022IRC Celebrity Clutter in Indian Advertising
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0017 Vodafone's ZooZoo campaign: Brand Communication Strategies
MCS0016 The Marketing of Barack Obama
CSB0027 Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
MCS0015 GM in US Files for Bankruptcy; GM in India Builds the Brand
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MCS0012 PCCW: Hong Kong's Integrated Communication Company's Growth Strategies
MCS0011 Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion
MCS0010 Media Specialists: Transforming Global Ad Industry’s Business Model
MCS0009 Madison Avenue: Changing Business Model

Working Hours / List of Holidays

Please note that Indian Standard Time (IST) is 5.30 hours ahead of GMT. Our working hours are 9.00 a.m to 6.00 p.m IST. We work five days a week (Monday - Friday). Our offices are closed on saturday, sunday of every month, and on the following holidays:

Date (DD-MM-YY)







 Independence Day


 Vinayaka Chaturthi


 Gandhi Jayanthi


 Vijaya Dasami



In January and October the following Saturdays will be working days in lieu of the following three holidays:


 in lieu of 01-Jan-2014


 in lieu of 13-Jan-2014


 in lieu of 24-Oct-2014



* Reprint

  • For reprint requests in a text book or a case book, please write to The reprint permission given will be for one time use and non-exclusive rights will be provided to publish the case. The copyright will remain with IBS Case Development Centre (IBSCDC).
  • Customer can also buy reprint permissions to use the selected case(s) in classroom for one year period from the time of purchase and a maximum of 200 copies.

* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap