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Brand / Marketing Communication Strategies and Advertising and Promotional Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MCS0028 A Product-based Branding Strategy: Bajaj Auto - Will It Work?
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
MCS0026IRC AdWords goes mobile: A move into mobile advertisement
MCS0025IRC US President Barack Obama's Election Campaign 2008: Leveraging New Media
MCS0024IRC Private FM Radio in India: Can it emerge as a Strong Ad Medium?
MCS0023IRC Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate
MCS0022IRC Celebrity Clutter in Indian Advertising
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0017 Vodafone's ZooZoo campaign: Brand Communication Strategies
MCS0016 The Marketing of Barack Obama
CSB0027 Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
MCS0015 GM in US Files for Bankruptcy; GM in India Builds the Brand
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MCS0012 PCCW: Hong Kong's Integrated Communication Company's Growth Strategies
MCS0011 Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion
MCS0010 Media Specialists: Transforming Global Ad Industry’s Business Model


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