Business Case Studies, Corporate Governance & Business Ethics Case Study

Help
Cart:
Check Out
 

Case Categories

Companies & Organizations

Home » Case Studies » Marketing Strategies / Strategic Marketing Case Studies

Marketing Strategies / Strategic Marketing Case Studies

Page 1 of 9

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0069 Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0066 Pringles– Combating the Launch of Lays Stax
MM0065 Samsung vs LG: Similar Goals, Dissimilar Strategies
MM0064 P&G’s Tremor – Reinventing Marketing by Word of Mouth
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0062 Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0061 US Bottled Water Industry Faces a New Frontier-Special Interest Group
MM0060 The U.S Steel Industry and the Tariff Policy of Bush
MM0059 The Price War: Netflix vs Blockbuster
MM0058 The Dilemma of Discounts: GM’s Bid for Market Share
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0056 Samsung Electronics in 2005
MM0055 Private Labels in Europe: Potential Threats for Brands?
MM0054 Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies
MM0053 Mobile Phones: The Advent of a New Advertising Medium
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MM0049 Honda in China: Government Regulations and Firm’s Strategy
MM0048 Harry Potter: Global Marketing Strategies
MM0047 'Global Vision 2010': Toyota's Strategic Initiatives

Translator

Advertisement

    Executive Inerviews

  • Dr. Christoph StückelbergerDr. Christoph Stückelberger

    Founder and Executive Directorof Globethics.net and Professor of Ethics at the University of Basel
    Speaks on Business Schools and Business Ethics
  • James O’TooleJames O’Toole

    Daniels Distinguished Professor of Business Ethics at the University of Denver’s Daniels College of Business
    Speaks on Business Schools and Business Ethics
  • View All Executive Interviews»

Advetisement

Contact us: IBS Case Development Centre (IBSCDC), IBS Hyderabad (IFHE), Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA.
Phone: +91 - 08417 - 236672 Fax : + 91 - 08417 - 236674
E-mail: info@ibscdc.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap