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Marketing Strategies / Strategic Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MKS0133IRC Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
MKS0132IRC Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing?
MKS0131IRC KFC: 'Serving with a Difference'
MKS0130IRC ITC's Packaged Food Business: Towards Market Leadership
MKS0129IRC Financial Services: Going Women Way
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
MKS0126IRC Coca-Cola: Would its 'Three-Cola' Strategy Work?
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
POS0035 Fairness Products Market in India: Who is the ‘Fairest’?
MM0068 Rural Marketing in India: Retailing through Microfinance Institutions
MM0031 Wal-Mart’s Foray into Japan: Heading Towards Success or Hara-kiri?
MM0030 P&G’s Logistics Revolution: Co-creating Value
MM0029 Dell’s Direct Model: In Need of Change?
MM0027 Brand Bond: The World Is Not Enough
MM0026 Lifebuoy in India: Product Life Cycle Strategies
MM0025 P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
MM0024 IKEA in Japan: The Market Re-entry Strategies
MM0023 Dell in India Targeting SMB Markets: The Differentiation Strategies


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* Teaching Note
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    Richard B Chase is considered the founder of the field of Service Operations Management
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