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Gaming - An Emerging Opportunity
Marketing the 'YouTube' Way
Bank of America: Brand Positioning Strategies
Insurance Australia Group: Expansion Strategies
Nestle’s Strategic transformation: Will it be successful?
Turmoil at Reliance
Succession Issues at National Amusements: Sumner Redstone's Dilemma
The Chrysanthemum Throne: Is Japan Ready for an Empress
Trouble at Tiffany in Japan
Pitney Bowes in 2006
Olympus in 2006
Altria: The American Tobacco Giant’s Troubled Portfolio
Crisis Management- The Jet Blue Way
Troubled Carmaker Chrysler (A): Can Cerberus be its Holy Grail?
Troubled Carmaker Chrysler (B): Can Robert Nardelli Resurrect the Company?
Corporate Restructuring at Cadbury Schweppes: Splitting US Beverages and Confectionery
Yum! Brand’s Turnaround Strategy
Kraft Foods Spin-Off: Will it help its Turnaround?
Restructuring at Merck
Restructuring at Sanyo
Ford Restructuring in 2006
Tyco International Ltd in 2006
Malaysian Airlines: A Turnaround Strategy
Alan Mullaly, veteran from Boeing: Can he turn Ford around?
Corportate Restructuirng at Yahoo! Inc.
Maruti-Suzuki's Swift Move
General Motors North America in 2005
Samsonite’s Repositioning Strategies
Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
Telstra: The Telecom Giant in Trouble
Marks & Spencer: Revival Strategies
Second Life: A unique marketing platform
Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune?
Bionade Soda (A): Marketing Challenges for an Innovative Brand
Starbucks Coffee Company: The Indian Dilemma
Vodafone’s Strategic Move in Indian Telecom Market
Vodafone’s Branding Dilemma in India
Wal-Mart in India: Can it be the Messiah of Indian Farmers?
Indian Hair Color Industry: L’Oréal’s Foray
Jassi – The Marketing of a Television Serial
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