Business Case Studies, Organizational Behavior Case Study, Strategy, Competitive Strategies Case Studies

Course Title

• Business Intelligence
• Consumer Behavior
• Corporate Finance
• Data Warehousing and Data Mining
• e-Business
• Education
• e-Governance
• Environment
• Financial Risk Management
• Foreign Investments
• Globalization
• Healthcare
• Infrastructure
• Interdisciplinary Course
• Leadership and Change Management

• Managing Knowledge Worker
• Managing Multinational Corporations
• Managing Multicultural Teams
• Marketing
• Operating in Bottom of the Pyramid Markets
• Organizational Behavior
• Research Methodology
• Retail Management
• Sales and Distribution Management
• Security Analysis and Portfolio Management
• Services Marketing
• Social Marketing
• Strategic HRM

• Course Title: Marketing
• Course Text Book: Marketing Management (13th Edition) , Philip Kotler(Author)
• + 5 Must Read Articles
  • Marketing Myopia
  • Marketing is Everything
  • Marketing Success Through Differentiation of Anything
  • Break Free From the Product Life Cycle
  • Making The Perfect Marketer
  • The One Number That You Need to Grow
  • Rediscovering Market Segmentation
• Course General Book: Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future , John Sculley and John A. Byrne
• Alternative Books:
  • Sun Tzu's Art of War -by Sun Tzu (Author)
  • The Real Thing: Truth and Power at the Coca-Cola Company-by Constance L. Hays (Author)
  • For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It-by Mark Pendergrast (Author)
  • Marketing Moves: A New Approach to Profits, Growth & Renewal -by Philip Kotler(Author)
  • Mass Affluence: Seven New Rules of Marketing to Today's Consumer -by Robert Colman
  • Total Access: Giving Customers What They Want in an Anytime, Anywhere World-by Regis Mckenna(author)

• Course: Organizational Behavior
• Course Text Book: Organizational Behavior (13th Edition) , Stephen P. Robbins
• + 5 Must Read Articles
  • Employee Motivation: A Powerful New Model
  • Manage Your Human Sigma
  • The Discipline of Teams
  • What Great Managers Do
  • Power is the great Motivator
  • Understanding "People" People
  • The Human Moment At Work
• Course General Book: I'm OK--You're OK -by Thomas Harris
• Alternative Books:
  • The Effective Executive-by Peter F. Drucker (Author)
  • What Management Is: How It Works and Why It's Everyone's Business-by Joan Magretta
  • The 7 Habits of Highly Effective People-by Stephen R. Covey
  • First Things First-by Stephen R. Covey(Author)
  • The One Minute Manager-byKenneth H. Blanchard(Author)
  • Who Moved My Cheese-by M.D. Spencer Johnson (Author)
  • CLASSIC READINGS IN ORGANIZATIONAL BEHAVIOR B01_0721-by J.STEVEN OTT(Author)

• Course: Research Methodology I
• + 5 Must Read Articles
  • The Market Research Encyclopedia
  • Cost-Conscious Marketing Research
  • Chief Executives Define Their Own Data Needs
  • The Science of Subtle Signals
  • Customer Data – Use it or Lose Them
  • Diamonds in the Data Mine
• Course General Book:
  • Competing on Analytics: The New Science of Winning-by Thomas H. Davenport
  • Meeting of the Minds: Creating the Market-Based Enterprise-by Vincent P. Barabba
• Alternative Books:
  • The Effective Executive in Action: A Journal for Getting the Right Things Done-by Peter F. Drucker
  • In Search of Excellence: Lessons from America's Best-run Companies-by Tom Peters
  • First, Break All the Rules by Marcus|Coffman|Curt Buckingham(Author)

• Course Title: Consumer Behavior
• Course General Book: Why We Buy: The Science Of Shopping-by Paco Underhill(Author)
• + 2 Must Read Articles
  • Customer Value Propositions in Business Markets
  • The Customer Has Escaped
• Alternative Books:
  • Buying In: The Secret Dialogue Between What We Buy and Who We Are-by Rob Walker
  • Sway: The Irresistible Pull of Irrational Behavior (Unabridged)-byBrafman|Rom|Ori Brafman (Author)
  • Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior-by Pamela Danziger (Author)
  • Why People Buy : Achieving the Selling Zone-by Guy Baker(Author)
  • Authenticity: What Consumers Really Want-by James H. Gilmore(author)
  • Real Time: Preparing for the Age of the Never Satisfied Customer (Unabridged)-by Regis McKenna(Author)
  • Treasure Hunt: Inside the Mind of the New Consumer-byMichael J. Silverstein

• Course Title: Services Marketing
• Course General Book: The Nordstrom Way: The Inside Story of America's #1 Customer Service Company-by Robert Spector (Author)
• + 3 Must Read Articles
  • Four Things That a Service Business Must Get Right
  • Want to Perfect Your Company's Service?: Use Behavioral Science
  • Putting the Service-Profit Chain to Work
• Alternative Books:
  • Grinding It Out: The Making Of McDonald's-by Ray Kroc(Author)
  • The Service Profit Chain-by James L. Heskett (Author)
  • Service Breakthroughs-by James L. Heskett (Author)
  • Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success-by Leonard L. Berry(Author)

• Course Title: Strategic HRM
• Course General Book:Maverick: The Success Story Behind the World's Most Unusual Workplace-by Ricardo Semler
• + 2 Must Read Articles
  • Managing without Managers
  • The Ambidextrous Organization
• Alternative Books:
  • The Fifth Discipline: The Art & Practice of The Learning Organization-by Peter M. Senge (Author)
  • Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't-by Ram Charan(Author)

• Course Title: Managing Knowledge Worker
• Course General Book: Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers Thomas H. Davenport(Author)
• + 2 Must Read Articles
  • What's Your Strategy for Managing Knowledge?
  • Unleashing the Power of Learning
• Alternative Books:
  • The Definitive Drucker-byElizabeth Haas Edersheim(Author)
  • Rise of the Knowledge Worker (Resources for the Knowledge-Based Economy)-by James Cortada(Author)
  • The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action-by Jeffrey Pfeffer(Author)
  • Managing the Knowledge Culture-by Phillip Harris(Author)
  • Working Knowledge-by Thomas H. Davenport
  • Intellectual Capital: The New Wealth of Organizations-by Thomas A. Stewart (Author)
  • The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation-byIkujiro Nonaka

• Course Title: Globalization
• Course General Book: Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter, Pankaj Ghemawat.
• + 3 Must Read Articles
  • Emerging Giants: Building World Class Companies in Developing Countries
  • Globalization of Markets
  • Distance Still Matters-The Hard Reality of Global Expansion
• Alternative Books:
  • The World Is Flat 3.0: A Brief History of the Twenty-first Century
  • Global Edge: Using the Opacity Index to Manage the Risks of Cross-border Business
  • In Defense of Globalization: With a New Afterword
  • Globalization and Its Discontents
  • Why Globalization Works (Yale Nota Bene)
  • Making Globalization Work
  • The Lexus and the Olive Tree: Understanding Globalization
  • The End of the Nation State: The Rise of Regional Economies
  • The Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics

• Course Title: Managing Multinational Corporations
• Course General Book: Managing Across Borders: The Transnational Solution, Christopher A. Bartlett,Sumantra Ghoshal
• Or Transnational Management: Text and Cases
• + 2 Must Read Articles
  • Nationality and Multinationals in Historical Perspective
  • The Multiunit Enterprise
  • Rivalry Between Multinational Enterprises- An Event History Approach
• Alternative Books:
  • The Borderless World, rev ed: Power and Strategy in the Interlinked Economy
  • Cold Steel
  • Competing in a Flat World: Building Enterprises for a Borderless World
  • Cutting Edge: Gillette's Journey to Global Leadership
  • Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
  • From Global to Metanational: How Companies Win in the Knowledge Economy
  • Race for the World: Strategies to Build a Great Global Firm
  • The New Age of Innovation: Driving Cocreated Value Through Global Networks
  • The First Billion Is the Hardest: Reflections on a Life of Comebacks and America's Energy Future
  • The Politics of Fortune: A New Agenda for Business Leaders

• Course Title: e-Business
• Course General Book: Amazon.com: Get Big Fast, Robert Spector
• Services Blueprint: Roadmap for Execution (Addison-Wesley Information Technology Series)
• Dr. Ravi Kalakota and Marcia Robinson
• + 2 Must Read Articles
  • The Future of Commerce
  • The Emerging Model for Business in the Internet Era
  • E-Business – Revolution, Evolution or Hype?
  • How to Acquire Customers on the Web
• Alternative Books:
  • The Perfect Store: Inside eBay
  • From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products
  • eBrands: Building an Internet Business at Breakneck Speed
  • Internet Strategy Handbook: Lessons from the New Frontier of Business
  • Combining Atomic Business Models into Initiatives: Building an E-Business Strategy
  • Place to Space: Migrating to eBusiness Models

• Course Title: e-Governance
• Alternative Books:
  • IT Risk: Turning Business Threats Into Competitive Advantage

• Course Title: Healthcare
• Course General Book: The Business of Healthcare Innovation, Lawton Robert Burns.
• + 2 Must Read Articles
  • Fixing Healthcare from Inside, Today
  • Redefining Competition in Healthcare
  • Will Disruptive Innovations Cure Healthcare
  • Let's Put Customers in charge of Healthcare
• Alternative Books:
  • Consumer-Driven Health Care: Implications for Providers, Payers, and Policy-Makers
  • Redefining Health Care: Creating Value-Based Competition on Results
  • Understanding Healthcare
  • The Health Care Value Chain: Producers, Purchasers, and Providers
  • Market-driven Health Care: Who Wins, Who Loses In The Transformation Of America's Largest Service Industry

• Course Title: Infrastructure
• Course General Book: Engineering the City: How Infrastructure Works, Matthys Levy, Richard Panchyk .
• + 2 Must Read Articles
  • Lights, Water, Motion
  • Private Opportunities in Public Transport
• Alternative Books:
  • Infrastructure: A Field Guide to the Industrial Landscape, Brian Hayes
  • Green Infrastructure: Linking Landscapes and Communities
  • Public Private Partnerships: The Worldwide Revolution in Infrastructure Provision and Project Finance
  • Achieving Public-Private Partnership in the Transport Sector
  • Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology

• Course Title: Security Analysis and Portfolio Management
• Course General Book: Intelligent Investor: A Book of Practical Counsel, Benjamin Graham and Jason Zweig
• Security Analysis: The Classic 1951 Edition, Benjamin Graham
• Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets, Nassim Nicholas Taleb
• + 2 Must Read Articles
  • Four Rules for Taking Your Message to the Wall Street
  • Tread Lightly Through These Accounting Minefields
• Alternative Books:
  • The Black Swan: The Impact of the Highly Improbable
  • Devil Take the Hindmost: A History of Financial Speculation
  • A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing
  • The Panic of 1907: Lessons Learned from the Market's Perfect Storm
  • The Great Crash 1929
  • A Short History of Financial Euphoria
  • Common Stocks and Uncommon Profits and Other Writings

• Course: Corporate Finance
• Course Text Book: Principles of Corporate Finance, Brealey & Myers.
• + 5 Must Read Articles
  • New Framework for Corporate Debt Policy
  • Risk Analysis in Capital Investment
  • How Much Cash Does Your Company Need?
  • CFOs and Strategists: Forging a Common Framework
  • Financial Goals and Strategic Consequences
  • Does The CAPM Work
• Course General Book: Barbarians at the Gate: The Fall of RJR Nabisco, Bryan Burrough and John Helyar
• Alternative Books:
  • The Snowball: Warren Buffett and the Business of Life
  • Buffett: The Making of an American Capitalist
  • Liar's Poker: Rising Through the Wreckage on Wall Street
  • Den of Thieves
  • When Genius Failed: The Rise and Fall of Long-Term Capital Management
  • Rogue Trader: How I Brought Down Barings Bank and Shook the Financial World
  • Monkey Business: Swinging Through the Wall Street Jungle

• Course: Interdisciplinary Course
• Course General Book:
  • Only the Paranoid Survive, Andrrew S. Grove
  • My Years with General Motors, Alfred P. Sloan
  • Pour Your Heart Into It – How STARBUCKS Built a Company One Cup at a Time, Howard Schultz
  • The Undercover Economist, Tim Harford
  • Who Says Elephants Can't Dance, Louis Gerstner Jr.

• Course Title: Retail Management
• Course General Book: Category Killers: The Retail Revolution and Its Impact on Consumer Culture
• + 3 Must Read Articles
  • The Old Pillars of New Retailing
  • Lessons from the Leaders of Retail Loss Prevention
  • Should You Invest in the Long Tail
• Alternative Books:
  • Sam Walton: Made in America
  • Private Label Strategy: How to Meet the Store Brand Challenge
  • Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

• Course Title: Sales and Distribution Management
• Course General Book: Making the Sale
• + 2 Must Read Articles
  • Ending the war between sales and marketing
  • The Sales Learning Curve
• Alternative Books:
  • Concurrent Marketing: Integrating Product, Sales, and Service
  • Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
  • Seeking Customers
  • Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
  • The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

• Course Title: Social Marketing
• Course General Book: Greater Good: How Good Marketing Makes for Better Democracy, John A. Quelch

• Course Title: Managing Multicultural Teams
• Course General Book: Competing Globally, Mastering Multicultural Management and Negotiation (Managing Cultural Differences), Farid Elashmawi.
• + 2 Must Read Articles
  • Managing Multicultural Teams
  • Off Sites That Work
• Alternative Books:
  • When Cultures Collide: Leading Across Cultures
  • Riding The Waves of Culture: Understanding Diversity in Global Business
  • Managing Diversity: Toward a Globally Inclusive Workplace
  • Beyond Culture

• Course Title: Leadership and Change Management
• Course General Book: Managing radical change: What Indian companies must do to become World-class, Sumantra Ghoshal
• OrLeading Change, John P.Kotter.
• + 2 Must Read Articles
  • What Makes a Great Leader
  • Why Transformation Efforts Fail
• Alternative Books:
  • Primal Leadership: Learning to Lead with Emotional Intelligence
  • In Their Time: The Greatest Business Leaders of the Twentieth Century
  • Rocking the Boat: How to Inspire Change from Within Your Organization
  • Changing Minds: The Art and Science of Changing Our Own Mind and Other People's Minds
  • Rapid Transformation: A 90-day Plan for Fast and Effective Change
  • Leadership That Gets Results (A)
  • Managers and Leaders: Are They Different (A)
  • Choosing Strategies for Change (A)

• Course Title: Operating in Bottom of the Pyramid Markets
• Course General Book: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, C.K. Prahlad .
• + 3 Must Read Articles
  • Serving The World’s Poor, Profitably
  • The Fortune at the BOP
  • The Mirage of Marketing to the BOP
• Alternative Books:
  • The Bottom Billion: Why the Poorest Countries are Failing and What Can Be Done About It
  • The End of Poverty: Economic Possibilities for Our Time
  • Development as Freedom
  • Creating a World Without Poverty: Social Business and the Future of Capitalism
  • How to Change the World: Social Entrepreneurs and the Power of New Ideas
  • The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
  • Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World

• Course Title: Foreign Investments
• Alternative Books:
  • How Countries Compete: Strategy, Structure, and Government in the Global Economy
  • Driving Growth: Breaking Down Barriers to Global Prosperity
  • Billions of Entrepreneurs: How China and India are Reshaping Their Futures--and Yours

• Course Title: Data Warehousing and Data Mining
• Course General Book: The Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson
• Alternative Books:
  • The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time
  • Data Driven: Profiting from Your Most Important Business Asset
  • Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner
  • Execution Premium: Linking Strategy to Operations for Competitive Advantage
  • Balanced Scorecard: Translating Strategy Into Action

• Course Title: Business Intelligence
• Course General Book: Business Intelligence: The Savvy Manager's Guide (The Savvy Manager's Guides), David Loshin
• Successful Business Intelligence: Secrets to Making BI a Killer App, Cindi Howson.
• Alternative Books:
  • Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers, Karen Berman, Joe Knight.
  • Risk Intelligence: Learning to Manage What We Don't Know

• Course Title: Environment
• Course General Book: An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It, Al Gore.
• Alternative Books:
  • The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success -- and How You Can Too
  • The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce)
  • Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
  • The Sustainability Revolution: Portrait of a Paradigm Shift
  • Cradle to Cradle: Remaking the Way We Make Things

• Course Title: Education
• Course General Book: Promoting a Management Revolution in Public Education, Stacey Childress, Richard Elmore, Allen Grossman.
• Alternative Books:
  • The Monk and the Riddle: The Education of a Silicon Valley Entrepreneur
  • Five Minds for the Future, Howard Gardner
  • Teaching Smart People How to Learn (HBR Classics),Chris Argyris
  • Funding a College Education: Finding the Right School for Your Child and the Right Fit for Your Budget
  • Education for Judgment: The Artistry of Discussion Leadership
  • Leading for a Lifetime: How Defining Moments Shape Leaders of Today and Tomorrow

• Course Title: Financial Risk Management
• Course General Book: Against the Gods: The Remarkable Story of Risk, Peter L. Bernstein
• Alternative Books:
  • Chain of Blame: How Wall Street Caused the Mortgage and Credit Crisis