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Marketing Research Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MRS0005 Corpus Electronics: Decision to Segment the Market for Convergence Products
MRS0004 Traverse Communications: Identifying Target Customers
MRS0003 Celebrity Endorsements and Product Categories
MRS0002 Apex Tours & Travels: Analysing Consumer Preferences on Tourism
MRS0001 Marketing Dilemma for 'Elan' Jeans Brand
IPD0101 Potential of Satellite Television in India
IPD0100 The Popularity of Assembled Personal Computers in India

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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

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