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Food, Diary and Agriculture Products Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SEP0018 International Development Enterprise India's (IDEI) Affordable Irrigation Technology: Making a Big Social Impact?
POS0039IRC Indian FMCG Player Dabur: Repositioning its 'Real Activ'
MM0066 Pringles– Combating the Launch of Lays Stax
MKS0130IRC ITC's Packaged Food Business: Towards Market Leadership
MAA0199IRC Mars-Wrigley Merger: Changing Dynamics of Global Confectionery Industry
MAA0175IRC Cadbury Schweppes' Acquisition Strategy
GOV0049IRC Baby Milk Powder Contamination at China’s Sanlu: Violation of Business Ethics
GGL0069IRC Lotte, a South Korean Confectionery Company’s European Expansion Strategies
COS0094IRC Cadbury's Exit from Soft Drinks Market – A Strategic Move?
COS0093IRC ADM, World's Largest Grain Processor: Staking too high on Ethanol?
BBP0119IRC Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
BBP0115IRC Brand Kellogg's - Moving Beyond Breakfast?
TRT0082 ‘San Lu’, The Chinese milk products manufacturer’s product failure: Managing the Crisis?
MKS0031 Nestlé's Marketing: The Next Driver of Value Growth?
MAA0165 Coca Cola’s Acquisition of China’s Huiyuan Juice Ltd: A Juicy Deal?
SPN0005 Philip Morris USA and Philip Morris International: The Spin-off Decision
RTS0157A Yum! Brand’s Turnaround Strategy
MAA0155C Whole Foods Market’s Acquisition of ‘Wild Oats’ – A Strategy to Reduce Competition?
IPD0094C ITC’s E-Choupal: A Mirage of the Poor?

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