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Entrepreneurship Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0114 Oprah Winfrey's 'Celebrity Brand": Will It Work Wonders for ' The Oprah Winfrey Network'?
BBP0112 Branding a Commodity: Pista House’s ‘Hyderabadi Haleem’
BSM0046 Sridhar Vembu and AdventNet Inc’s Zoho: Micheal Dell of Software Industry?
ENT0022C Vijay Mallya, the Indian Business Baron: A ‘Bon Vivant’ Entrepreneur?
SNW0002 Facebook (B): The Start-up’s Strategic Dilemmas
SNW0001 Facebook (A): The Start-up's 'Social' Success
ENT0021C Technology and Business Incubation in India-Challenges and Opportunities
ENT0020 Israel: Technological Prowess and Entrepreneurial Dilemmas
ENT0019C The Body Shop(A): Anita Roddick's Green Brand?
ENT0016B Laxmi Nivas Mittal- from obscurity to opulence
ENT0018B Nike's Knight in Shining Armour
ENT0017B Martha Stewart: The Rise of the Phoenix?
ENT0015 SNOCAP: Can Shawn Fanning's New Venture Replicate Napster's Success?
ENT0013 Philip F. Anschutz: Entrepreneur with a 'Contrarian Strategy'
LDS0003 Carlos Slim: A Telecom Tycoon in the Making
ENT0012 Thor Industries: Intrapreneurship Initiatives at Recreational Vehicle Leader
ENT0011 Li Ka-Shing- The New ‘Old’ Entrepreneur
ENT0010 Donald J. Trump – Promoter Non Pareil
ENT0009 Silicon Fen – The Cambridge Clusters
ENT0008 SMEs in Thailand: The Governmental Initiatives

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