Nike’s Knight in Shining Armour
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Code : ENT0018B
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Region : USA
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Abstract:
Nike, one of the world’s largest sportswear manufacturers, had very humble beginnings. But propelled by the vision and energy of its founder, Philip Knight, the company attained iconic status among the global youth. With Knight finally retiring from the helm of Nike and the new CEO, William Perez, being perceived as an ‘outsider’ to the industry, Nike faced a new twist in its history |
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Pedagogical Objectives:
Keywords : Entrepreneurship Case Study, Nike, Phil Knight, Air Jordan, Nike's growth, Knight's leadership, Just do it, William Perez, Reuse-a-shoe, R & D at Nike, Nike Marketing, Wireless communication, Mobile messaging systems, Intellisync, Non-voice mobile services, SEVEN
Contents :
» Nike: A Brief History
» Growth of Nike
» Research and Development
» Knight’s Management
