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Retailing case studies

Retailing industry is the "cash counter" for all the companies. More so for FMCG (Fast Moving Consumer Goods) companies. How in the world some one can explain Wal-Mart continuing to be one of the top-five Fortune 500 companies in the world? What does Wal-Mart manufacture? It manufactures world-class service utility. A typical google search for retailing would yield millions of results underscoring the importance of retailing. The other global retailers such as TESCO, Aldi, Target, Metro, GAP, etc have created new business platforms with their unique and sustaining business models.

Retailing in India, mostly unorganized got a boost in the mid-90s with many Indian companies taking the organized route. Leading the pack is Future Group's (headed by Kishore Biyani) Big Bazaar, Pantaloons, etc. Following the success of these multi-location stores, other Indian conglomerates have started operating several Pan-India retail outlets. While Reliance Industries (led by Mukesh Ambani) has panned out Reliance Fresh outlets, Birla Group (headed by Kumar Mangalam Birla) had been operating 'MORE' retail outlets throughout the country. Other prominent Indian retail outlets are Subhiksha, Food World, etc.

IBSCDC's collection of Retailing case studies relate both to the Global Retail companies as well as Indian Retail companies. Some of these case studies are best selling case studies with their focus and clearly defined business dilemmas.

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