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EUROPE Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAA0230 SSAB Calls off Plan to acquire TATA Steel Netherlands BV
GOV0064 Volkswagen Das Scandal: A Case of ‘Diesel Dupe’
ECC0055 The Cyprus Bailout - Is the European Zone Failing?
COS0109 Maruti Suzuki India`s Foray into Africa
MRS0005 Corpus Electronics: Decision to Segment the Market for Convergence Products
TRT0101IRC Rising Fuel Cost: A Threat to Europe's Discount Airlines
SUP0018IRC Leadership Change at Unilever: Can Paul Polman build on the Achievements of Patrick Cescau?
MM0062 Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0055 Private Labels in Europe: Potential Threats for Brands?
MAA0219IRC Thomson-Reuters Merger: Media Monopoly or Benefit to Customers?
ITF0039IRC Textile & Clothing Industry - ATC & Beyond: Implications for EU15
IPD0126IRC Nokia 'Comes With Music' Service: The Future Trend in Digital Music Landscape?
GGL0069IRC Lotte, a South Korean Confectionery Company’s European Expansion Strategies
CSR0067IRC E-Waste Management: A Call for an Environmental Protection
BBP0136IRC Technogym, the Italian Fitness Brand: Tapping Global Markets
RTS0132 Starbucks in US: Too Much Coffee Spilling All Over?
TRT0076P Image Crisis at BP
RTS0103P Motorola – Losing its ‘Razr’s’ Edge
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand



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