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Recently Bought Cases
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- Global Warming and Climate Change (B): The Corporate Response
- Corporate Role in Sustainable Development: A Case of Novartis
- The Threat of Global Warming: A Business Opportunity
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- Green & Black's (Part A) : UK Chocolate Market Turning Green
- The UN Global Compact: Can it Walk the Talk?
- Samsung Electronics:Mr. Yun’s Efforts for Upscale Image
- Deutsche Telekom - A turnaround
- BenQ Corporation: Entering the Branded CellPhone Market in China
- US Bankruptcy Laws: Benefiting Debtors or Creditors?
- Jong Yong Yun, Samsung Electronic’s CEO: Competing through Catastrophy Culture
- Samsung Electronics:Mr. Yun’s Efforts for Upscale Image
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Best Selling Cases
- Nintendo�s Innovation Strategies: A Sustainable Competitive Advantage?
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- US Financial Crisis: The Fall of Lehman Brothers
- Jaguar and Land Rover Acquisition: Will the Deal Improve Tata Motors Balance Sheet?
- Talent Management : The GE Way
- Boeing’s Defense Deals And Ethical Issues
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You Can't Play by Rules, Always
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Carmine Gallo
Carmine Gallo, is a communications coach for the world's most admired brands.
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Venkat Ramaswamy, is a Professor of Marketing and Hallman Fellow of Electronic Business at Ross School of Business, University of Michigan.
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