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Going Global and Managing Global Businesses Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
GGL0055 Global Footprints of the Indian MNC, Marico: The 3L Strategy
GGL0054 Cemex’s Cost of ‘Globalised’ Growth – The Cash Crunch?
GGL0053 Cairn India: Globalisation vs Government Intervention
FMB0014 India's Apollo Tyres (A): The Family-Run Firm's Global Fortunes
OB0014 Exxon Mobil's New CEO, Rex Tillerson's Agenda - Diplomacy: Can he Manage?
MM0024 IKEA in Japan: The Market Re-entry Strategies
MES0087 Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy?
MES0086 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
GGL0051 Hollywood in Bombay – Bollywood in Beverly Hills: Indian Film Industry’s New Global Value Chain
GGL0049 Yandex, Russia’s Search Engine: Googling for Growth in Google’s Backyard
GGL0048 Fisher Price’s Global Expansion: Toying with Customisation
GGL0047 Cisco in Emerging Markets (B): Looking Beyond China and India
GGL0016 Coca-Cola- Contentious Overseas Business Practices
FMB0010 Mahindra & Mahindra (A): Transformation of an Indian Family Business into a globaly Competitive Firm
BSM0043 TCS Looks West - IBM Eyes East: Switching Homelands for Revenues
BBP0104 Acer vs Lenovo: Asian Brands’ Global Ambitions
MES0083 Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
GGL0045 Vodafone (B): Sarin Finds His Desi Routes?
GGL0044 McDonald’s in Russia
GGL0043 Nokia (B): Business Interests vs German Pressures


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* Teaching Note
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