Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• BP: Evolution of a New Corporate Culture
• BP: Organisational Restructuring and Evolution of a New Corporate Identity
• BP: Trying to Win Back its `Green` Image
• Costa Coffee in India
• GM in China
• Image Crisis at BP
• Pizza Hut in India
• Pizza Hut: Pleasing ‘Indian Palates’
• Sears, Roebuck & Company: Operating Performance Turnaround with HR Scorecard
• The global and local strategies of the international food chains in India
• ITC: Adding Shareholder Value through Diversifications
• ITC: The Indian Tobacco Major’s Diversification Strategies for Market Leadership
• OPEC The Economics of a Cartel (B)
• PepsiCo’s Diversifications: The Payoffs
• Pringles– Combating the Launch of Lays Stax
• A Dent in Wal-Mart’s Public Image: The PR Strategy
• Airbus 350 vs Boeing 787 – Battle for the Skies
• Balanced, Active Lifestyles: Another Corporate Social Responsibility Ace from McDonald’s?
• Blood Diamond: A Hollywood Flick Inspiring Business Ethics?
• Coca-Cola’s Corporate Social Responsibility in India

New Case Studies In Marketing

• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• McDonald's in India: Reaching Out Customers with McDelivery
• Traverse Communications: Identifying Target Customers
• Celebrity Endorsements and Product Categories
• Apex Tours & Travels: Analysing Consumer Preferences on Tourism
• Marketing Dilemma for 'Elan' Jeans Brand
• Netflix Prize 2009: Neuromarketing Research for Online Shoppers?
• Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
• Pringles– Combating the Launch of Lays Stax
• Samsung vs LG: Similar Goals, Dissimilar Strategies

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Real Madrid: From A Football Club To A Media Brand
• Sony Ericsson’s Alliance: The Synergies
• Dell vs Lenovo: The Competitive Strategies in China
• Lifebuoy in India: Product Life Cycle Strategies
• Dell vs Lenovo: The Competitive Strategies in China
• Louis Vuitton: The Making of a Star Brand
• Mahindra & Mahindra (B): An Emerging Global Giant?
• McDonald’s in China