Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• Volvo in India
• Troy: Trojan War and Leadership Styles
• Lijjat Papad: Balancing Lives and Livelihood of Workers during COVID-19 Pandemic
• Innovative HR Practices at Southwest: Can they be Sustained?
• Southwest Airlines: Generating Competitive Advantage through Human Resources Management
• Differentiating Services: Yatra.com’s ‘Click and Mortar’Model
• Tesco's Online Sales Strategy
• Employee Engagement Employer and Employee’s Delight
• Job Satisfaction and Employee Performance in ‘The Best Companies to Work for’ in India
• P&G India`s Inclusive HR Policies
• The U.S Steel Industry and the Tariff Policy of Bush
• Excel Printers: A Startup Company’s Capacity Planning
• Location of a Production Facility
• Chandan Creations’: Process Selection Dilemma
• Harish Automobile Repair Shop: A Case of Queuing Theory
• Inventory Management through ABC Analysis – A Case Study for Super Sounds Inc.
• Takira Motors: Creating Assembly and Process Chart
• Change in Product Layout Leads to Profitability: A Case Study for DSPL
• Made in India
• Ishikawa Motors Limited: Implimentation of Just-In-Time and Lean Practices

New Case Studies In Marketing

• Rajesh`s Market Segmentation Dilemma at FreshWaves
• SBI YONO: Challenges Galore
• India`s Pet Care Brand Heads Up for Tails (HUFT): Growth Story
• Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market
• Service Innovation at Amazon India
• Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
• Customer Retention through Loyalty Program at Greenply Industries
• Marketing the Badass SUV in India: Kia Seltos
• Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
• Swiggy`s Starhunt Campaign

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Real Madrid: From A Football Club To A Media Brand
• The Marketing of Barack Obama
• Dell vs Lenovo: The Competitive Strategies in China
• Sony Ericsson’s Alliance: The Synergies
• Samsung vs LG: Similar Goals, Dissimilar Strategies
• New Distribution Initiatives at HLL
• Mahindra & Mahindra (B): An Emerging Global Giant?