Marketing Case Studies
"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.
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Recently Bought Case Studies
View more...- Global Inflationary Trends: Raising Pressure on Central Banks
- Performance Management System@TCS
- Violet Home Theater System: A Sound Innovation
- Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
- Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
- Consumer’s Perception on Inverters in India: A Factor Analysis Case
- L&T-Focusing on Agile HR Processes
- Marico`s HR Initiatives for a Future-Ready Workplace
- Tata Consultancy Services: Building Talent Pool
- Employee Engagement at Taj Hotels
- Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
- Reliance JIO: Leadership Strategy in the Indian Telecom Sector
- Flipkart Acquires a Stake in Birla Fashion
- Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
- Customer Retention through Loyalty Program at Greenply Industries
- Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
- Is Monetary Tightening India's Best Response to the Ongoing Inflation
- Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth?
- Sunsilkgangofgirls.com : Crafting a Brand Positioning With Reference Groups
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New Case Studies In Marketing
View more...- Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market
- Service Innovation at Amazon India
- Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
- Customer Retention through Loyalty Program at Greenply Industries
- Marketing the Badass SUV in India: Kia Seltos
- Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
- Swiggy`s Starhunt Campaign
- `Google Classroom`: The India Challenge
- Byju`s Learning App: An Indian Edutech Startup`s Growth and Future Challenges
- Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
Best Selling Case Studies In Marketing
View more...- IKEA in Japan: The Market Re-entry Strategies
- IKEA in Japan: The Market Re-entry Strategies
- Lifebuoy in India: Product Life Cycle Strategies
- Real Madrid: From A Football Club To A Media Brand
- The Marketing of Barack Obama
- Dell vs Lenovo: The Competitive Strategies in China
- Sony Ericsson’s Alliance: The Synergies
- Samsung vs LG: Similar Goals, Dissimilar Strategies
- New Distribution Initiatives at HLL
- Mahindra & Mahindra (B): An Emerging Global Giant?
Strategy Execution
Price: $50
Hardcover edition
ISBN 978-81-314-2457-5Going Global: The Challenges vol.I
Price: $25
Hardcover edition
ISBN 978-81-314-1938-0Change Management
Price: $50
Hardcover edition
ISBN 978-81-314-1483-5- View all Casebooks »
Case Studies On
Course Case Mapping For Financial Management - I
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Hardcover editionCourse Case Mapping For Marketing Management - I
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Course Case Mapping For
An Interview with Sunil Cherian (Founder & CEO of BurgerMan)
Price: $Burgermans Business Model and Operational ChallengesAn interview with Tata Nano customers
Price: $Consumer ExperienceAn interview with M.A. Majeed
Price: $Pista House- View all Video Interviews»
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Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development CourseYou Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
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Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
Richard B Chase
Richard B Chase is considered the founder of the field of Service Operations Management
Speaks on Building TrustShantanu Dutta
Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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Christopher Meyer is the Chairman of the Strategic Alignment Group
Speaks on Customer Centric Organisations- View All Executive Interviews»