Case Studies in Business Management, Marketing Case Studies, Marketing Management Case Study

Marketing Case Studies

"...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself...Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business", said Peter Drucker. IBSCDC's marketing case studies help you realize the potent of this powerful statement.

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Recently Bought Case Studies

• GM in China
• Indian Financial System: A Young Entrepreneur's Dilemmas
• L'Oréal in China
• Subway in China
• Johns Hopkins Medicine- Branding Challenges
• Volvo in India
• PepsiCo: Breeding Reverse Innovation in India
• Sony India’s Retailing Strategies
• Lifebuoy in India: Product Life Cycle Strategies
• Consumer Focus in Retailing: The Apple Inc. Way
• GM in China
• Indian Women in Banking Industry Breaking Glass Ceilings
• Arcelor Mittal Group: Mittal's Master Stroke (Part-C)
• Checkmate Mittal Steel: What went Wrong (part-B)
• Brand Kingfisher – Creating a Lifestyle Brand
• Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
• VIP: The Indian Luggage Carrier’s Turnaround Strategies
• Tata Steel’s External Commercial Borrowings: The Payoffs
• Reebok Vs Nike in India: Reebok Covert Marketing strategies
• Global Footprints of the Indian MNC, Marico: The 3L Strategy

New Case Studies In Marketing

• Identifying the Factors Affecting Sales
• 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
• Apple`s iPad: Redefining the Tablet PC Industry?
• Unilever`s `Power Brands` Strategy
• McDonalds in France
• Redbox: Competing in the Movie Rental Market
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• McDonald's in India: Reaching Out Customers with McDelivery
• Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off?
• LENEVO IN INDIA: FACING POSITIONING DILEMMA

Best Selling Case Studies In Marketing

• IKEA in Japan: The Market Re-entry Strategies
• IKEA in Japan: The Market Re-entry Strategies
• Real Madrid: From A Football Club To A Media Brand
• Lifebuoy in India: Product Life Cycle Strategies
• Sony Ericsson’s Alliance: The Synergies
• Dell vs Lenovo: The Competitive Strategies in China
• Dell in India Targeting SMB Markets: The Differentiation Strategies
• Dell vs Lenovo: The Competitive Strategies in China
• Louis Vuitton: The Making of a Star Brand
• Mahindra & Mahindra (B): An Emerging Global Giant?