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Advertising Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
MCS0023IRC Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate
MCS0022IRC Celebrity Clutter in Indian Advertising
IPD0127IRC OOH Advertising in India: Sustaining Growth Through Innovation
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0091C Advertising and Branding Strategies of Staples- The ‘Easy’ Campaign
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
GGL0029 Perils of Going Global: WPP's Italian Imbroglio
COM0165P Benetton's advertising:looking beyond Toscani
TRT0017 Havas: Troubled Times at French Advertising Giant
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MCS0011 Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion
IPD0016 Magink Display Technologies Inc.: Israeli Firm’s Billboard Innovations
INA0044 Advertising Industry in China: Potential and Challenges
MCS0010 Media Specialists: Transforming Global Ad Industry’s Business Model
MCS0009 Madison Avenue: Changing Business Model
MCS0008 DVRs and Advertising Industry: Opportunity and a Threat?
MCS0007 Political Advertising in India
MCS0002 WPP Group Plc: Inorganic Growth Strategies

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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