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Market Entry Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
GGL0053 Cairn India: Globalisation vs Government Intervention
COM0241 Apple's iPhone in China: Can Apple Cash in on the World's Biggest Mobile Market?
BSM0065 Metro in India: Can It Carry Forward With Its Cash& Carry Model?
BSM0063 Walmart-Bharti Retail Alliance in India: The Best Way Forward?
POS0017 Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
MM0024 IKEA in Japan: The Market Re-entry Strategies
MES0087 Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy?
MES0086 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
MES0083 Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0081C Mattel in China – ‘The Outsourcing and the Recall’
MES0076A Wal-Mart in India: Can it be the Messiah of Indian Farmers?
MES0074C Harley-Davidson: Market Entry Strategies in India
MES0073C Barclays’ Entry into India: Strategies and Prospects
MES0085C Shanghai Tang: Taking Chinese Fashion to the World
MES0072B Vespa's Entry Strategies for the US Market
MES0071A Vodafone’s Branding Dilemma in India
MES0070A Vodafone’s Strategic Move in Indian Telecom Market

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