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Market Entry Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
GGL0053 Cairn India: Globalisation vs Government Intervention
COM0241 Apple's iPhone in China: Can Apple Cash in on the World's Biggest Mobile Market?
BSM0065 Metro in India: Can It Carry Forward With Its Cash& Carry Model?
BSM0063 Walmart-Bharti Retail Alliance in India: The Best Way Forward?
POS0017 Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
MM0024 IKEA in Japan: The Market Re-entry Strategies
MES0087 Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy?
MES0086 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0081C Mattel in China – ‘The Outsourcing and the Recall’
MES0076A Wal-Mart in India: Can it be the Messiah of Indian Farmers?
MES0074C Harley-Davidson: Market Entry Strategies in India
MES0073C Barclays’ Entry into India: Strategies and Prospects
MES0085C Shanghai Tang: Taking Chinese Fashion to the World
MES0072B Vespa's Entry Strategies for the US Market
MES0071A Vodafone’s Branding Dilemma in India
MES0070A Vodafone’s Strategic Move in Indian Telecom Market
MES0069C Bharti Wal-Mart Tie-up: Opportunities and Challenges

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