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Market Entry Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
GGL0008 Samsung in India
GGL0004 Dasani’s European Misadventure
GGL0002 Indica’s Foreign Foray
COM0027 GM in China
COS0062 Microsoft’s Entry Into Antivirus Industry
COM0004 Motorola in China
COM0001 Wal-Mart in Japan
MES0079A Porsche’s Expansion in India: A Catch 22 Situation?
MES0068C McDonald's in Asia: Opportunities and Challenges
MES0067C Tesco’s Entry Strategies in US
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* Teaching Note
Teaching Notes will be provided only to Faculty Members and Course/ Training Instructors. Please e-mail us your request, with complete information about your Designation, institution, website address, contacts details including telephone number. And personal web pages and official e-mail id for verification.
Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

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    Richard B Chase is considered the founder of the field of Service Operations Management
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    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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