Business Case Studies, Entrepreneurship Case Study, Indian Entrepreneurs, Entrepreneurship Case Study

print page
Tell A Friend
Bookmark
 

Case Categories

Entrepreneurship Case Study

Case Title:

MyGate at the Gate: Digitizing Apartment Security in India

Publication Year : 2020

Authors: Pritee Saxena and Arijit Bhattacharya

Industry: Technology & Communications

Region:Asia

Case Code: ENT0027

Teaching Note: Available

Structured Assignment: Not Available

Buy This Case Study
OR



Abstract:
The mobile app enabled residential security business has been growing at a rapid pace in India. MyGate, a startup in this space, has also been growing due to its early mover advantage and its ability to attract private equity investment. However, in the recent past, the competition has picked up. Existing players have consolidated their positions with fresh rounds of funding and a very big player with financial muscle has recently entered the arena. Is it a matter of time before market consolidation happens where big players gobble up small ones or is it going to be the biblical ‘David vs. Goliath’ story where MyGate will emerge as the surprise winner fighting against all odds?

Pedagogical Objectives:

  • Understand factors contributing to entrepreneurial success.
  • Understand the business environment in the residential security management business.
  • Analyze the marketing mix of a technology-based product.
  • Discuss and debate strategic thinking in a changing competitive business environment..

Keywords : Entrepreneurship; Strategic Management; Services Marketing; Business Environment; Marketing Mix; Branding; 7Ps; Gap Model; 5 Pillars of Service Quality; Competitive Business Environment; Residential Security Management; MyGate; JioGate; Digital; Gatekeeper by ADDA

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»




Contact us:IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap