Interview with Dr. Ashwin Naik ( CEO, Vaatsalya Hospitals).

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Vaatsalya (B) - The Operational Model
(An Interview with Operational Heads of Vaatsalya Hospitals)

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What is this video about?

With its unique business model, Vaatsalya, a chain of low-cost hospitals, is making a mark in the Indian rural healthcare market. It is the first for-profit network of hospitals focusing on tier-II and tier-III towns of India. The well-structured operational model is helping the hospital to deliver high-end medical facilities at affordable price. The efficient management of different operations is driving it to achieve early economies of scale and attain low-cost advantage. This video gives insights about the operational dimensions of Vaatsalya and details of the functional management by operational heads.

  1. Dr. V. Ranganathan, Co-founder and VP, Alliance & Special Projects, talked about alliances and special projects of Vaatsalya and focused on the relationship of Vaatsalya with its different suppliers and customers. He explained the procurement process and mentioned as to how they built a strong supplier based relationship
  2. Mr. Prasad and Mr. Sachin, HR and Recruitment, spoke about the recruitment and salary patterns at Vaatsalya and disclosed as to how the company is attracting skilled doctors. They referred to the basic models of hospital and explained its working
  3. Mr. Ranjit and Mr. Hemanth, Finance and Accounting, mentioned the financial structure of the company and shared insights with regard to finance function at Vaatsalya. They talked about their financial strategies and future investment plans
  4. Dr. Madhuri, Project Coordinator, highlighted the efficient organization and management of different functions. Also, she talked about the project management at Vaatsalya and focused on its supply chain management
  5. Dr. Umashankar, Head of Operations , North Karnataka and Dr. Srinivas, Head of Operations, South Karnataka, emphasized on the operational management and discussed the core competencies of Vaatsalya
  6. Other operational heads, Ms. Fathima and Ms. Sayeeda, Customer Care and Mr. Venkatesh and Mr. Murali, Business Development and Marketing talked about their roles and responsibilities and how their effective functioning is contributing in overall growth of the company. Apart from it, they shared their experiences of working with Vaatsalya.

What is this video about?

This video along with the accompanying two case studies − (a) Healthcare Industry (A): India's Low Cost Advantage, and (b) Healthcare Industry (B): Low Cost For Rich People, High Cost For Poor People − Vaatsalya's Revolutionizing Rural Healthcare Delivery System, can be used in:

  1. Strategy Course(a) for understanding how competitive advantage is achieved by ensuring perfect synchronization and synergy between all the operations. This is similar to the third order of fit that Michael E. Porter talks about in his seminal article,"What Is Strategy", (Harvard Business Review, Nov − Dec, 1996)
    (b) How a strategy is implemented / executed.

Video Details

Title : Vaatsalya (B): The Operational Model
Released Date : 22nd October ,2009.
Interviewed by : Dr. Nagendra V Chowdary (Dean, IBSCDC), Saradhi Kumar Gonela, Sowjanya Mora.
Price : $ (1000 INR)
Duration : 1 hour
Keywords : Healthcare, Healthcare in India, Innovations in Healthcare, Low Cost Hospitals, Vaatsalya, Operating Model of Vaatsalya, No Frills Hospitals in India, Bottom of the Pyramid


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