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Industry Analysis Case Study

Case Title:

Organized Retailing in India: Opportunities and Challenges

Publication Year : 2004

Authors: D Gayatri & T Phani Madhav

Industry: Retailing


Case Code: INA0015

Teaching Note:  Not Available

Structured Assignment:  Not Available

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Retailing in India for a long time, had been dominated by street corner stores and other unorganised players. As a result, consumers had to be content with limited choice and services. But in recent years, the country had been witnessing a sea change in the retail landscape. Big names in the Indian business like Ram Prasad Goenka Group, the TATAs, the Rahejas and the Parimals, were venturing into retailing. However, the share of organised retailing still remained small at 2% of the total market for retailing that stood at $180 billion. While the opportunity for organised players was huge, they had to cope with a number of constraints like high real estate costs, tax, and labour issues.

Pedagogical Objectives:

  • To discuss the evolution of organised retailing in India and the different formats of retailing that are prevailing
  • To discuss whether hypermarkets can emerge as a pan-Indian retailing format despite the various impediments to organised retailing in India.

Keywords : Organised retailing in India, Emerging retail formats, Trends in retailing India, RPG (Ram Prasad Goenka) into retailing, Giant hypermarkets, Marketing Strategies Case Study, Barriers for organised retailing, Hypermarket advantages, Shopping malls

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