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Marketing Strategies / Strategic Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MKS0034 Vodafone’s 3G Technology: The Marketing Strategies
MKS0030 Corona: The Mexican Beer’s Marketing Strategies in USA
MKS0027A Jassi – The Marketing of a Television Serial
MKS0026 Cranium Inc., The Board Game Maker: Winning the Marketing Game!
MKS0024 France’s Wine Industry: In Need of Better Marketing
MKS0020 Honda’s Eighth Generation Civic: The Competitive Strategies
COM0068 McDonald’s “Plan To Win” Strategy: The Payoffs
BBP0020 Mattel Inc.’s Barbie: Brand Merchandising Strategies
TRT0004 Krispy Kreme Doughnuts: The Troubled Times
SDN0003 Film Merchandising: The Hollywood Style
SDN0002 Wells Fargo’s Cross selling Strategies
MKS0035 Audi's New Marketing Strategy: The Audi Channel
MKS0019 Kellogg’s: Reclaiming its Lost Leadership
MKS0018 Yao Ming: Marketers’ Open Sesame to China
MKS0016 Philips: The New Age Marketing
MKS0015 Mel Gibson’s New Commandments of Movie Marketing
MKS0014 European Soccer Merchandising in Asia
MKS0013 Price Wars in the Indian Detergent Market
MKS0012 Splenda: Leading the Tabletop Sweetener Market
MKS0010 P&G in US Toothpaste Market: A Formidable Comeback


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* Teaching Note
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