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Marketing Strategies / Strategic Marketing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
MKS0113 Unilever's Digital Media Strategy
MKS0112B AXE Effect in the US: Success through Viral Marketing?
MKS0110B Vista: Can Microsoft make it a Success?
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MKS0107P Nestlé: Rejigging Product Portfolio on the Health Plank
MKS0101B Wal-Mart and InStore TV: Worth an Investment?
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0099B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0095A Second Life: A unique marketing platform
MKS0093A Marks & Spencer: Revival Strategies
MKS0091C Advertising and Branding Strategies of Staples- The ‘Easy’ Campaign
MKS0089 P&G in Mexico: Profiting from Product and Marketing Innovations?
MKS0084C Advertising Strategies of Coca-Cola: Can it be Refreshed?
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0011P Frito-Lays: Healthy Food Initiatives
POS0028P Unilever in India - Giving a New life to Lifebuoy
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
MKS0105K Anheuser-Busch Goes Niche: Concentrates on China
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market


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