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Services Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
POS0037IRC India's Janaagraha: Empowering the Urban Citizen
MRS0004 Traverse Communications: Identifying Target Customers
MRS0002 Apex Tours & Travels: Analysing Consumer Preferences on Tourism
MOP0023IRC Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth?
MM0062 Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers?
MM0059 The Price War: Netflix vs Blockbuster
MM0057 Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan
MM0055 Private Labels in Europe: Potential Threats for Brands?
MM0054 Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies
MM0053 Mobile Phones: The Advent of a New Advertising Medium
MM0048 Harry Potter: Global Marketing Strategies
MM0045 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MM0044 Dubai Duty Free: Promotion and Expansion
MM0036 Avon: Direct Selling in China
MM0034 ASDA: Betting on Low Prices?
MM0033 Apple iPhone Price Cut: Is it a Right Strategy?
MM0032 Acquire and ascend – e-Bookers way
MKS0138IRC Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
MKS0135IRC Airtel vs. Reliance: Indian Telecom Giants Price War
MKS0134IRC Subway in the US: Challenges of Extending Product Mix

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  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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