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Services Case Studies

Page 11 of 70

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CSB0029 Online Shopping Behavior: Indian Vs International Consumers
CSB0027 Shah Rukh Khan Vs Aamir Khan: Who is the Better Marketer?
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
CRM0006IRC Consumer Focus in Retailing: The Apple Inc. Way
CRM0005IRC Delighting Customers: US Grocery Retailer Wegman's Way
CRM0004IRC Seven star Burj Al Arab Hotel- Redefining Luxury services
COS0105IRC Wells Fargo Deploys RSS Tools
COS0104IRC Virgin Atlantic's Business-class-only Airline: Emerging Threat to Niche Air Carriers?
COS0103IRC Teva Pharmaceuticals' Foray into Patented Drugs: Tasting its Own Medicine?
COS0100IRC Nokia Exiting Low End Market in Japan: Betting on High End Vertu?
COS0096IRC Divesting Ranbaxy's Family Business to Daiichi Sankyo - Is it a right move?
COS0095IRC China Netcom: Susceptible or Impervious to 3G?
COS0092 Western Union In India: The Rural-Market Focused Strategy
COS0091 Kaya's Expansion Spree: Taking Toll on Profits?
COM0260IRC VMware, US' Virtualisation Software Market Leader: Real Threat from Microsoft?
COM0259IRC The Price War: Netflix Vs Blockbuster
COM0258IRC People's Car" Nano: Can it Combat the Future Cost Challenges?
COM0257IRC Patented Drug Companies: Can Effective Product Lifecycle Management Counter the Generic Threat?
COM0255IRC Leadership: The Amazon way
COM0250IRC Hasbro's Response to Scrabulous: Legally Right, but Risking Popularity?

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  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
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  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
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