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Services Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MCS0023IRC Ogilvy and Mather India – The Creative Advertising Juggernaut Continues to Dominate
MCS0022IRC Celebrity Clutter in Indian Advertising
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies
MCS0017 Vodafone's ZooZoo campaign: Brand Communication Strategies
MBM0024IRC Farm Loan Waiver - Remedy or Malady?
MBM0022IRC BAA, UK Airport Operator's Break-up: End of a Monopolistic Reign?
MAC0028IRC Postal Savings Bank: Can It Boost Up the Rural Economy of China
MAC0027IRC Non Performing Loans in Chinese Banking Sector: Unsolved and Unsustainable
MAA0222IRC Wells Fargo's Acquisition of Wachovia: A Smart Move During Tough Times?
MAA0221IRC US AIRWAYS-AMERICA WEST MERGER
MAA0219IRC Thomson-Reuters Merger: Media Monopoly or Benefit to Customers?
MAA0212IRC Sony's Music Business: Would Buying out BMG in its Joint Venture Help?
MAA0211IRC Sirius XM Merger in US Satellite Radio Market: Missing Tunes of Profit
MAA0207IRC Romania Rejects Acquisition Bid of CEE Banking Giants
MAA0206IRC Primary Health Care Ltd.'s Bid For Symbion Health Limited: Merger of Complimentors
MAA0204IRC ORACLE ACQUIRES SIEBEL
MAA0202IRC NASDAQ's Proposed Takeover of LSE: Potential and Challenges
MAA0200IRC Microsoft's Acquisition of Navic Networks: Gaining an Edge by Expanding its Advertising Platforms?

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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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