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Services Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SNW0005 Facebook : An Online Maketing Tool?
SEP0020 DesiCrew Solutions Pvt. Ltd.’s Reverse Migration Model: Going Rural with Socially Relevant BPO
SDN0014 Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
SDN0013 McDonald's in India: Reaching Out Customers with McDelivery
SCM0007IRC Logistics in India – A Case of Missed Opportunity?
SCJ0036IRC United and Continental Airlines Alliance – A Marriage of Convenience?
SCJ0034IRC The Indian Pharmaceutical Majors Ranbaxy and Orchid Alliance: A Win-Win Situation?
SCJ0030IRC Indian Aviation Market: Impact of Kingfisher-Air Deccan Deal on LCCs
SCJ0029IRC HSBC's Insurance JV in China: Sailing Through Charted Waters
SCJ0028IRC Godrej tie-Up with Future Group for rural retail -A Win-Win Strategy?
SCJ0026IRC DHL: Chalking Success by Partnering with its Rival UPS?
SCJ0025IRC Big Cinema Teams Up with DreamWorks: Hollywood Aspirations?
SCJ0024IRC Airtel's Pact with Infosys: Can it Create Ripples in the Indian DTH Market?
SCJ0023 Microsoft-Yahoo! Mega Deal: Competing for Competition with Google?
RTS0167IRC Diversity at Denny's: The Turnaround Strategy
RTS0166IRC Delta Air Lines (B): Turnaround Strategy and Challenges Ahead
PPP0008IRC New Airports in India: For Public Benefit or Private Profit?
PPP0007IRC Building India: The role of PPPs in Indian Railways
POS0041IRC Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off?
POS0038IRC India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff?

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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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