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Services Case Studies

Page 16 of 70

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SEP0015 Bottom of the Pyramid: Companies and B-Schools explore to exploit?
SCJ0018 Google vs Baidu.com (D) Google’s Alliance Strategy in China
RTS0159B Lowe's Companies, Inc.: Will its EPM Strategies Payoff in Canada?
RTS0153B Hybrid Digital Radio, an upgrade to terrestrial radio: Will it bring back the listeners?
RTS0152B Circuit City's Turnaround Strategies: Can the ex-Numero Uno Bounce Back?
RTS0122 Starbucks Suffers: Schultz Returns
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
POS0015 Capsule Hotels: A Case of Reverse Positioning
OPM0011 Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MES0076A Wal-Mart in India: Can it be the Messiah of Indian Farmers?
MES0073C Barclays’ Entry into India: Strategies and Prospects
MAA0162C msnbc.com Acquires Newsvine: A New Direction
MAA0161C eBay: Rethinking Skype
MAA0154C Thomson Corp., Acquires Reuters: Is it in the Consolidation Phase?
MAA0153C M&A’s in Indian Aviation Industry– Strategies for Healthy Competition
MAA0152C Blockbuster Acquires Movielink: A Growth Strategy?
MAA0151C BBC – YouTube Pact: A Win-Win Strategy
MAA0149B Microsoft in China: The Partnering Success

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