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Services Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAA0093 China Eastern Airlines: Shanghai's Last Samurai?
MAA0092 Air Deccan (C): The Captain vs The Baron
MAA0073A The Takeover of Qantas: A Survival strategy?
MAA0070C BBC-Microsoft Tie-up: Strategy for Next Generation Digital Presentation
LDS0026K Corrado Passera Restructuring Poste Italiane and Banca Intesa: The Leadership Style of the Corporate Savior
IPD0087B Logitech: Competing through Innovation
IPD0083K MojoPac: Redefining Mobile Computing?
IPD0082K Indian Railways – IT Innovations in Passenger Services
IPD0079C Apple iPhone – Will it Ring?
IPD0078C A Challenge to Innovation: Can Netflix sustain growth?
INA0117C Low Cost Airlines in India - Emerging Trends and Survival Strategies
INA0116C Low Cost Airlines – Trends and Survival strategies in US
INA0115C Retail market in Vietnam-Challenges and Opportunities
INA0092C Emerging Destinations in Outsourcing: The Indian dilemma
INA0091 China’s Retail Industry (C): The Competitive Strategies
INA0090 Air Deccan (B): The Captain, The Baron and The Unknown
INA0089 3 UK’s Profitability and Regulation Concerns: Can its CEO Kevin Russell Pull it off?
INA0088 China’s Retail Industry (B): Consumer Behavior and Competitive Responses
INA0086 China’s Retail Industry (A) : An Assessment of Potential and Challenges
HRM0033B McDonald’s: Revamping Its Poor Employer Image



    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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