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Services Case Studies

Page 29 of 70

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
RTS0073 Japan Airlines' Losses Mount: The Restructuring Strategies
RTS0065 John Hood's Plans to Reinvent Oxford University: The Challenges
RTS0062 John Swainson's Turaround of Computer Associates International Inc.: Setting IBM Standards?
RTS0037B Obesity: Fading McDonald's Image
PPP0004A Telstra: The Telecom Giant in Trouble
POS0027B Segmentation of Stores in Best Buy: Is It Really Customer-centric?
OPM0009 Global Hospitals – Where Life Gets a Second Chance
MMA0004 Bank of Baroda The Re-branding Strategies
MKS0096A Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune?
MKS0086K FIFA Worldcup 2006: A Kickoff for Advertisers
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
MKS0079P Wikipedia: Can it Survive its Own Success?
MKS0071P MTV – Staying Cool in the New World
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0051B IKEA: The Furniture Giant Reawakens in Funabashi
MKS0050B Heelys’ ‘Wheely’ Success: Marketing a Trend
MKS0047A Corporates join the Sudoku bandwagon
MKS0044A Swipe War in India- Race to Win Wallets
MKS0043A Mukta Arts Ltd-Pioneer in Product Placements in Films
MKS0042A Films: An Advertising Medium to Captivate Consumers

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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»

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