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2001. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart
2002. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart
2003. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart
2004. Hidesign: Marketing Leather Products cart
2005. Haagen-Dazs: Repositioning a Cult Brand cart
2006. The Maggi Brand in India: Brand Extension and Repositioning cart
2007. Hello Kitty': A Japanese Superbrand cart
2008. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart
2009. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart
2010. Lipitor: How far should Pfizer push the Pill? cart
2011. Tata Motors: Serving an 'Ace' for Success cart
2012. Browser Wars II: The Release of IE 7 (BETA 2) cart
2013. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart
2014. P&G's Vocalpoint - Using Moms for W.O.M cart
2015. ITC Food's Growth and Future Prospects cart
2016. Marketing 'The Da Vinci Code' cart
2017. Rebuilding the 'Martha Stewart' Brand cart
2018. Lacoste's Marketing Strategies in the US cart
2019. Kingfisher Airlines - The 'Funliner Experience' cart
2020. Marketing Viagra in India cart
2021. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart
2022. Grove Fresh Ltd - Marketing Organic Juices cart
2023. PVR Ltd.'s Growth and Future Prospects cart
2024. Real Madrid: The Galacticos Era cart
2025. Segway - Still Off-balance? cart
2026. Radio Mirchi - Spicing up the Indian Air Waves cart
2027. The New 'Indian' Airlines cart
2028. The 'Incredible India' Campaign - Marketing India to the World cart
2029. Pricing Fuzeon - Cost of Innovation? cart
2030. Google and the 'Click Fraud' Menace cart
2031. IKEA's Global Marketing Strategy cart
2032. Toyota Prius - A Case in New Product Development cart
2033. The Marlboro Story cart
2034. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart
2035. LG's Growth Strategies in India cart
2036. Organized Retail Industry in India cart
2037. Match.com - The World's Leading Online Personals Site cart
2038. Diageo’s Global Strategy: Differentiated Marketing cart
2039. Anheuser-Busch Goes Niche: Concentrates on China cart
2040. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart
2041. Smirnoff’s Reunion With Bond cart
2042. Barbie: Less Attractive to Kids? cart
2043. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart
2044. FIFA Worldcup 2006: A Kickoff for Advertisers cart
2045. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart
2046. Ad Wars-Yahoo! versus Google cart
2047. Wikipedia: Can it Survive its Own Success? cart
2048. The US Beer Industry: Adding Cheer to Beer cart
2049. Reinventing Avon cart
2050. MTV – Staying Cool in the New World cart
2051. Is Apple managing its 4 P’s effectively? cart
2052. Taguchi Method: Measuring Advertising Effectiveness cart
2053. Word of Mouth in P&G: Ethically Right? cart
2054. Coca-Cola : Bye-Bye to Santa Claus? cart
2055. IKEA: The Furniture Giant Reawakens in Funabashi cart
2056. Heelys’ ‘Wheely’ Success: Marketing a Trend cart
2057. Lacoste in the US: The Alligator Returns cart
2058. Corporates join the Sudoku bandwagon cart
2059. Swipe War in India- Race to Win Wallets cart
2060. Mukta Arts Ltd-Pioneer in Product Placements in Films cart
2061. Films: An Advertising Medium to Captivate Consumers cart
2062. Apollo Hospitals: Leading the Way to Healthcare Tourism cart
2063. Toyota’s Tundra in US - The Marketing Strategies cart
2064. Pope and Product Placements: Marketers' 'Holy' Connections cart
2065. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart
2066. Children's Television Channels: The Marketing Challenges cart
2067. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart
2068. Indian Hair Color Industry: L’Oréal’s Foray cart
2069. Dell`s Entry into Gaming PC: The Decision Dilemma cart
2070. IKEA: Re-entering The Land of Rising Sun cart
2071. United Parcel Service: Expanding in China cart
2072. Smart Fortwo’s Entry into the US.: Smart Move? cart
2073. Cairn Energy – What Would Cairn’s Strategy in India be ? cart
2074. Starbucks Coffee Company: The Indian Dilemma cart
2075. Harley Davidson's Foray in China cart
2076. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart
2077. China - Disney's New Destination cart
2078. Viacom in China cart
2079. Achieving Success in China: Starbucks’ Strategies and Challenges cart
2080. Geely: The Chinese Car’s American Venture cart
2081. Chinese flavoured KFC cart
2082. Geely : The Tyro in the US Market cart
2083. Amazon foray into e-grocery market: successful Venture? cart
2084. Intel's foray into Rural India cart
2085. Wal-Mart in India cart
2086. Will China Emerge as the Second Home for Danfoss? cart
2087. China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies cart
2088. Walt Disney Company in China cart
2089. Starbucks in Ireland cart
2090. Costa Coffee in India cart
2091. Cisco in India: India as a Resource to India as a Market cart
2092. Toyota in France cart
2093. Honda: As Acura in USA and as Legend in Japan? cart
2094. National Income Accounting: A Case Study of China cart
2095. The Power of a Start-up Company: Can Iliad Group Unsettle the Monopoly of France Telecom? cart
2096. Singapore:The Growth of a Small Economy cart
2097. The Dragon is coming-Chinese M&A’s outside China cart
2098. Vivendi’s Acquisition of Bertelsmann’s BMG cart
2099. Univision: Making the Right Choice? cart
2100. The Rise of Private Equity Firms: The Case of Clear Channel Communications Inc. cart

 

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