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2001. The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV cart Add This Case Study to Shopping Cart Case Code : MKTG157 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2002. Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy cart Add This Case Study to Shopping Cart Case Code : MKTG156 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2003. Unilever's “Real Beauty” Campaign for Dove cart Add This Case Study to Shopping Cart Case Code : MKTG155 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2004. Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge cart Add This Case Study to Shopping Cart Case Code : MKTG154 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2005. Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market cart Add This Case Study to Shopping Cart Case Code : MKTG153 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2006. Dell's Customer Contact Center Operations in India cart Add This Case Study to Shopping Cart Case Code : MKTG152 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2007. Vertu Mobile Phones: Luxury Redefined cart Add This Case Study to Shopping Cart Case Code : MKTG151 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2008. Nike's “Joga Bonito” Marketing Campaign cart Add This Case Study to Shopping Cart Case Code : MKTG150 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2009. Naming a Pharmaceutical Brand: A Product Manager's Dilemma cart Add This Case Study to Shopping Cart Case Code : MKTG149 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2010. Snapple's Marketing - An Unconventional Brand's Claim to Fame cart Add This Case Study to Shopping Cart Case Code : MKTG148 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2011. Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign cart Add This Case Study to Shopping Cart Case Code : MKTG147 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2012. Hidesign: Marketing Leather Products cart Add This Case Study to Shopping Cart Case Code : MKTG146 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2013. Haagen-Dazs: Repositioning a Cult Brand cart Add This Case Study to Shopping Cart Case Code : MKTG145 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2014. The Maggi Brand in India: Brand Extension and Repositioning cart Add This Case Study to Shopping Cart Case Code : MKTG144 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2015. Hello Kitty': A Japanese Superbrand cart Add This Case Study to Shopping Cart Case Code : MKTG143 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2016. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion cart Add This Case Study to Shopping Cart Case Code : MKTG142 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2017. Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand cart Add This Case Study to Shopping Cart Case Code : MKTG141 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2018. Lipitor: How far should Pfizer push the Pill? cart Add This Case Study to Shopping Cart Case Code : MKTG140 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2019. Tata Motors: Serving an 'Ace' for Success cart Add This Case Study to Shopping Cart Case Code : MKTG139 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2020. Browser Wars II: The Release of IE 7 (BETA 2) cart Add This Case Study to Shopping Cart Case Code : MKTG138 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2021. BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” cart Add This Case Study to Shopping Cart Case Code : MKTG137 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2022. P&G's Vocalpoint - Using Moms for W.O.M cart Add This Case Study to Shopping Cart Case Code : MKTG136 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2023. ITC Food's Growth and Future Prospects cart Add This Case Study to Shopping Cart Case Code : MKTG135 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2024. Marketing 'The Da Vinci Code' cart Add This Case Study to Shopping Cart Case Code : MKTG134 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2025. Rebuilding the 'Martha Stewart' Brand cart Add This Case Study to Shopping Cart Case Code : MKTG133 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2026. Lacoste's Marketing Strategies in the US cart Add This Case Study to Shopping Cart Case Code : MKTG132 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2027. Kingfisher Airlines - The 'Funliner Experience' cart Add This Case Study to Shopping Cart Case Code : MKTG131 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2028. Marketing Viagra in India cart Add This Case Study to Shopping Cart Case Code : MKTG130 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2029. Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy cart Add This Case Study to Shopping Cart Case Code : MKTG129 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2030. Grove Fresh Ltd - Marketing Organic Juices cart Add This Case Study to Shopping Cart Case Code : MKTG128 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2031. PVR Ltd.'s Growth and Future Prospects cart Add This Case Study to Shopping Cart Case Code : MKTG127 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2032. Real Madrid: The Galacticos Era cart Add This Case Study to Shopping Cart Case Code : MKTG126 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2033. Segway - Still Off-balance? cart Add This Case Study to Shopping Cart Case Code : MKTG125 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2034. Radio Mirchi - Spicing up the Indian Air Waves cart Add This Case Study to Shopping Cart Case Code : MKTG124 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2035. The New 'Indian' Airlines cart Add This Case Study to Shopping Cart Case Code : MKTG123 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2036. The 'Incredible India' Campaign - Marketing India to the World cart Add This Case Study to Shopping Cart Case Code : MKTG122 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2037. Pricing Fuzeon - Cost of Innovation? cart Add This Case Study to Shopping Cart Case Code : MKTG121 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2038. Google and the 'Click Fraud' Menace cart Add This Case Study to Shopping Cart Case Code : MKTG120 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2039. IKEA's Global Marketing Strategy cart Add This Case Study to Shopping Cart Case Code : MKTG119 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2040. Toyota Prius - A Case in New Product Development cart Add This Case Study to Shopping Cart Case Code : MKTG118 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2041. The Marlboro Story cart Add This Case Study to Shopping Cart Case Code : MKTG117 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2042. Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector cart Add This Case Study to Shopping Cart Case Code : MKTG116 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2043. LG's Growth Strategies in India cart Add This Case Study to Shopping Cart Case Code : MKTG115 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2044. Organized Retail Industry in India cart Add This Case Study to Shopping Cart Case Code : MKTG114 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2045. Match.com - The World's Leading Online Personals Site cart Add This Case Study to Shopping Cart Case Code : MKTG111 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 2046. Diageo’s Global Strategy: Differentiated Marketing cart Add This Case Study to Shopping Cart Case Code : MKS0106K Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2047. Anheuser-Busch Goes Niche: Concentrates on China cart Add This Case Study to Shopping Cart Case Code : MKS0105K Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2048. Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market cart Add This Case Study to Shopping Cart Case Code : MKS0102B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2049. Smirnoff’s Reunion With Bond cart Add This Case Study to Shopping Cart Case Code : MKS0098B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2050. Barbie: Less Attractive to Kids? cart Add This Case Study to Shopping Cart Case Code : MKS0097B Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2051. Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune? cart Add This Case Study to Shopping Cart Case Code : MKS0096A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2052. FIFA Worldcup 2006: A Kickoff for Advertisers cart Add This Case Study to Shopping Cart Case Code : MKS0086K Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2053. Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move? cart Add This Case Study to Shopping Cart Case Code : MKS0083C Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2054. Ad Wars-Yahoo! versus Google cart Add This Case Study to Shopping Cart Case Code : MKS0080C Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2055. Wikipedia: Can it Survive its Own Success? cart Add This Case Study to Shopping Cart Case Code : MKS0079P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2056. The US Beer Industry: Adding Cheer to Beer cart Add This Case Study to Shopping Cart Case Code : MKS0076P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2057. Reinventing Avon cart Add This Case Study to Shopping Cart Case Code : MKS0073P Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2058. MTV – Staying Cool in the New World cart Add This Case Study to Shopping Cart Case Code : MKS0071P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2059. Is Apple managing its 4 P’s effectively? cart Add This Case Study to Shopping Cart Case Code : MKS0068P Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2060. Taguchi Method: Measuring Advertising Effectiveness cart Add This Case Study to Shopping Cart Case Code : MKS0062B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2061. Word of Mouth in P&G: Ethically Right? cart Add This Case Study to Shopping Cart Case Code : MKS0053B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2062. Coca-Cola : Bye-Bye to Santa Claus? cart Add This Case Study to Shopping Cart Case Code : MKS0052B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2063. IKEA: The Furniture Giant Reawakens in Funabashi cart Add This Case Study to Shopping Cart Case Code : MKS0051B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2064. Heelys’ ‘Wheely’ Success: Marketing a Trend cart Add This Case Study to Shopping Cart Case Code : MKS0050B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2065. Lacoste in the US: The Alligator Returns cart Add This Case Study to Shopping Cart Case Code : MKS0049B Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2066. Corporates join the Sudoku bandwagon cart Add This Case Study to Shopping Cart Case Code : MKS0047A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2067. Swipe War in India- Race to Win Wallets cart Add This Case Study to Shopping Cart Case Code : MKS0044A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2068. Mukta Arts Ltd-Pioneer in Product Placements in Films cart Add This Case Study to Shopping Cart Case Code : MKS0043A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2069. Films: An Advertising Medium to Captivate Consumers cart Add This Case Study to Shopping Cart Case Code : MKS0042A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2070. Apollo Hospitals: Leading the Way to Healthcare Tourism cart Add This Case Study to Shopping Cart Case Code : MKS0041A Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2071. Toyota’s Tundra in US - The Marketing Strategies cart Add This Case Study to Shopping Cart Case Code : MKS0038 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2072. Pope and Product Placements: Marketers' 'Holy' Connections cart Add This Case Study to Shopping Cart Case Code : MKS0037 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2073. StarWoods Hotels and Resorts Worldwide: Cross-Marketing Strategies cart Add This Case Study to Shopping Cart Case Code : MKS0036 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2074. Children's Television Channels: The Marketing Challenges cart Add This Case Study to Shopping Cart Case Code : MKS0029 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2075. The Making of 'The Da Vinci Code': The Recipe for Blockbuster? cart Add This Case Study to Shopping Cart Case Code : MKS0028 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 2076. Indian Hair Color Industry: L’Oréal’s Foray cart Add This Case Study to Shopping Cart Case Code : MES0084A Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2077. Dell`s Entry into Gaming PC: The Decision Dilemma cart Add This Case Study to Shopping Cart Case Code : MES0062K Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2078. IKEA: Re-entering The Land of Rising Sun cart Add This Case Study to Shopping Cart Case Code : MES0061K Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2079. United Parcel Service: Expanding in China cart Add This Case Study to Shopping Cart Case Code : MES0060B Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2080. Smart Fortwo’s Entry into the US.: Smart Move? cart Add This Case Study to Shopping Cart Case Code : MES0058B Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2081. Cairn Energy – What Would Cairn’s Strategy in India be ? cart Add This Case Study to Shopping Cart Case Code : MES0057B Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2082. Starbucks Coffee Company: The Indian Dilemma cart Add This Case Study to Shopping Cart Case Code : MES0055A Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2083. Harley Davidson's Foray in China cart Add This Case Study to Shopping Cart Case Code : MES0054K Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2084. Dr Reddy's Labaratories - The Ledaing Indian Pharmaceutical Company in Europe cart Add This Case Study to Shopping Cart Case Code : MES0053K Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2085. China - Disney's New Destination cart Add This Case Study to Shopping Cart Case Code : MES0052K Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2086. Viacom in China cart Add This Case Study to Shopping Cart Case Code : MES0050C Teaching Note : Available Structured Assignment : Available Subject:Strategy/Market Entry Strategies 2087. Achieving Success in China: Starbucks’ Strategies and Challenges cart Add This Case Study to Shopping Cart Case Code : MES0048C Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2088. Geely: The Chinese Car’s American Venture cart Add This Case Study to Shopping Cart Case Code : MES0047C Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2089. Chinese flavoured KFC cart Add This Case Study to Shopping Cart Case Code : MES0045P Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2090. Geely : The Tyro in the US Market cart Add This Case Study to Shopping Cart Case Code : MES0044B Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2091. Amazon foray into e-grocery market: successful Venture? cart Add This Case Study to Shopping Cart Case Code : MES0041B Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2092. Intel's foray into Rural India cart Add This Case Study to Shopping Cart Case Code : MES0040B Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2093. Wal-Mart in India cart Add This Case Study to Shopping Cart Case Code : MES0039A Teaching Note : Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2094. Will China Emerge as the Second Home for Danfoss? cart Add This Case Study to Shopping Cart Case Code : MES0038A Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2095. China's Luxury Retailing Industry: Saks Inc.'s Market Entry Strategies cart Add This Case Study to Shopping Cart Case Code : MES0037 Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2096. Walt Disney Company in China cart Add This Case Study to Shopping Cart Case Code : MES0034 Teaching Note : Available Structured Assignment : Available Subject:Strategy/Market Entry Strategies 2097. Starbucks in Ireland cart Add This Case Study to Shopping Cart Case Code : MES0033 Teaching Note : Available Structured Assignment : Available Subject:Strategy/Market Entry Strategies 2098. Costa Coffee in India cart Add This Case Study to Shopping Cart Case Code : MES0032 Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2099. Cisco in India: India as a Resource to India as a Market cart Add This Case Study to Shopping Cart Case Code : MES0031 Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies 2100. Toyota in France cart Add This Case Study to Shopping Cart Case Code : MES0030 Teaching Note : Not Available Structured Assignment : Not Available Subject:Strategy/Market Entry Strategies

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