Tata Motors: Serving an 'Ace' for Success |
To download Tata Motors: Serving an 'Ace' for Success case study
(Case Code: MKTG139) click on the button below, and select the case from the list of available cases: Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||||
Abstract:
Issues:
» Understand the aspects related to the new product development process in the Indian Light Commercial Vehicles (LCV) segment of the Indian automobile industry. Contents:1) The 'Ace' Delivers ,2) Background Note , 3) Project Cub, 4) Serving an 'Ace' , 5) The 'Ace' Effect, 6) The Competition, 7) Outlook, 8) Exhibit Key Words:Tata Motors Limited, Tata Ace, Light Commercial Vehicle (LCV), Indian Automobile Industry, Last Mile Distribution, New Product Development (NPD), Three-Wheeler Cargo Vehicles, Market Research, Segmentation, Targeting and Positioning, Goods Transportation, Product Management, Pricing, First Mover Advantage, Bajaj Auto Limited, Mahindra & Mahindra (M&M) |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Study,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Text Books,
Work Books,
Case Study Volumes.