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301. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart
302. Toyota Motor Company: Losing its Quality Edge? cart
303. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart
304. Sakhalin-1 Project: Delivering Excellence in Project Execution cart
305. Supply Chain Management at Airbus - Implementing RFID Technology cart
306. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart
307. Traverse Communications: Identifying Target Customers cart
308. Celebrity Endorsements and Product Categories cart
309. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart
310. Marketing Dilemma for 'Elan' Jeans Brand cart
311. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart
312. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart
313. Hungary's Monetary Policy: The Conflicting Objectives cart
314. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart
315. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart
316. Pringles– Combating the Launch of Lays Stax cart
317. Samsung vs LG: Similar Goals, Dissimilar Strategies cart
318. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart
319. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart
320. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart
321. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart
322. The U.S Steel Industry and the Tariff Policy of Bush cart
323. The Price War: Netflix vs Blockbuster cart
324. The Dilemma of Discounts: GM’s Bid for Market Share cart
325. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart
326. Samsung Electronics in 2005 cart
327. Private Labels in Europe: Potential Threats for Brands? cart
328. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart
329. Mobile Phones: The Advent of a New Advertising Medium cart
330. Mahindra & Mahindra (B): An Emerging Global Giant? cart
331. Honda in China: Government Regulations and Firm’s Strategy cart
332. Harry Potter: Global Marketing Strategies cart
333. 'Global Vision 2010': Toyota's Strategic Initiatives cart
334. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart
335. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart
336. Dubai Duty Free: Promotion and Expansion cart
337. Dell's Business Model: Is it Time to Reinvent? cart
338. De Beers: The Right Hand Ring campaign cart
339. De Beers' Corporate Transformation: The Competitive Pressures cart
340. Competition in China’s Luxury Car Market cart
341. Coke’s Promotional Themes: Tailored for Times cart
342. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart
343. Branding – The Asian Dilemma cart
344. Avon: Direct Selling in China cart
345. Automobiles: Made in China, Sold in USA? cart
346. ASDA: Betting on Low Prices? cart
347. Apple iPhone Price Cut: Is it a Right Strategy? cart
348. Acquire and ascend – e-Bookers way cart
349. Assessing Consumer Brand Loyalty cart
350. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart
351. GlaxoSmithKline`s New Sales Force Compensation System in the US cart
352. Avant Garden: Exploring Possibilities for Improving Revenue Management cart
353. Crisis Management at Toyota cart
354. AMD s Consumer and Channel Marketing Initiatives cart
355. Developing a Personal Selling Strategy cart
356. The Disgruntled Customer cart
357. Design Thinking and Innovation at IDEO cart
358. Social Marketing: Times of India's 'Teach India' Campaign cart
359. Customer Service at L.L.Bean cart
360. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart
361. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart
362. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart
363. Unilever's Packaging Practices - Innovations and Insights cart
364. Droid: Challenger to the iPhone? cart
365. Volkswagen's Marketing Strategy in India cart
366. Amazon.com: Customer Service Champion cart
367. Tourism Kamloops cart
368. Canadian Club: Repositioning a Dormant Brand cart
369. Selling Insurance Products in India: The Commission versus Fee Debate cart
370. Burger King's 'Whopper Freakout' Marketing Campaign cart
371. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart
372. Indian Premier League's Operating Model - Marketing Cricket to the World cart
373. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart
374. Promoting 'Paranormal Activity' cart
375. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart
376. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart
377. AMUL ICE CREAM: MARKETING STRATEGY cart
378. Airtel vs. Reliance: Indian Telecom Giants Price War cart
379. Subway in the US: Challenges of Extending Product Mix cart
380. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart
381. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart
382. KFC: 'Serving with a Difference' cart
383. ITC's Packaged Food Business: Towards Market Leadership cart
384. Financial Services: Going Women Way cart
385. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart
386. Dilip Chhabria's Focus on a Niche Market - Can it Sustain? cart
387. Coca-Cola: Would its 'Three-Cola' Strategy Work? cart
388. CBS: Re-entry Strategies in the Music Industry cart
389. Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid cart
390. Vogue in India: The Market Entry Strategy cart
391. Virgin Mobile's Entry Strategies in India cart
392. Tesco's Big Plans To Enter Indian Retail cart
393. Tesco in Japan – Experimenting with Retail Formats cart
394. Tesco in China: Opportunities and Challenges cart
395. Telenor's Entry into Indian Mobile Market: Too Late and Expensive? cart
396. Standard Chartered: Invading into Mainland China cart
397. Sanpaolo: Establishing its Footprint in Serbia cart
398. Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India? cart
399. IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?" cart
400. Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave? cart

 

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