Customer Service at L.L.Bean |
ICMR HOME | Case Studies Collection
Please note: |
|||||||||||||||||||||||||||||||
Abstract:
The company believed that a satisfied customer helped build customer loyalty and encouraged repeat purchases, which were essential to achieve success in the retail business.
Issues:
» Understand the importance of customer service, particularly in the retail industry. Contents:Keywords:Customer service, Customer experience, Customer loyalty, Customer satisfaction, Online retail, Catalogue retail, mail-order retail, Customer-centric policies, Easy Returns and Exchange policy, Logistics facility, Order fulfillment process, e-commerce business, Customized contact center system, Reverse logistics center, Competitive edge, L.L.Bean |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks, Workbooks, Case Study Volumes.