Promoting 'Paranormal Activity' |
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Abstract:
The most significant part of its promotion strategy was the 'Demand It' campaign launched by Paramount Pictures on the movie's website, 'www.paranormalmovie.com'. The site included a 'Demand It' tab that required the user to click and demand the release of the film in their city. Issues:
» Analyze the promotional strategies for Paranormal Activity and understand the factors that led to its success. Contents:
Keywords:Service marketing, Promotional strategies, word-of-mouth marketing, viral marketing, online marketing, Viral movie marketing, 'Demand It' campaign, Paranormal Activity, Blair Witch Project, social networking, Paramount Pictures |
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