Real Madrid - The Galacticos Era |
ICMR HOME | Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
Issues::
» Understand the marketing and branding strategies adopted by the Real Madrid football club Contents:
Keywords:Real Madrid, European Football, Soccer Commercialization, Galacticos, UEFA Champions League, David Beckham, Ronaldinho, Barcelona Football Club, Florentino Perez, Fernando Martin Alvarez, Zinedine Zidane, Sports Goods Merchandising, Spanish Football League, Deloitte Football Money League, Manchester United |
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