Dell's Customer Contact Center Operations in India![]() ![]() ![]() ![]() |
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Excerpts Contd...The Challenges Faced
The Steps TakenTo tackle the rising number of customer complaints, Dell took several steps. The company decided to segment the market and prioritize the segments according to their attractiveness for future growth. Reinforcing its commitment to customer service, Jennifer Davis, Dell's spokesperson, said, "customer service is absolutely a strategic priority to Dell. We do recognize that we've experienced some challenges and are working to reverse them."...
ExhibitsExhibit I: Dell's Net Revenues |
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