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Manufacturing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
INA0087 Cosmetic Industry (B): L’Oreal’s Globalisation strategies
INA0085 Cosmetic Industry (A): New Growth Avenues, New Market, New Challenges and Old Solutions?
HRM0037P Mattel’s Workforce Strategy
HRM0034K Corporate Downsizing: The Ford and GM Approaches
HRM0021P Managing Diversity at Toyota
GRS0179A Danone’s Probiotic Yogurt Activia: Latching on to the Health Bandwagon”
GRS0177C GE Manufacturing: Forging Ahead in Asia’s Globalizing Markets
GRS0176C Apple’s Future – Expansion into Different Product Lines
GRS0075A Lukoil: Russia's Largest Oil Company's Global Strategies
GOV0030 Siemens Saddled With Scandals (B): Governance Codes and Corporate Incentives
GOV0029 Siemens Saddled with Scandals (A): Doubts Over German Board Structures
GBE0062C Brazil’s Success with Bio-fuels: The Road to Economic Independence
ENT0020 Israel: Technological Prowess and Entrepreneurial Dilemmas
DIS0023K Philips: Divesting the Semi-conductor Business
DIS0020 Amul – Diversifying for Growth
CSR0045K Balanced, Active Lifestyles: Another Corporate Social Responsibility Ace from McDonald’s?
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
CSB0013A Marketing Fizzy Fruit to kids: Opportunities and Challenges
CSB0011P Frito-Lays: Healthy Food Initiatives
COT0014B Dell Back to the Future?

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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