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Manufacturing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0099B Enviga's Marketing Strategy: Will Coca-Cola Succeed?
MKS0089 P&G in Mexico: Profiting from Product and Marketing Innovations?
MKS0084C Advertising Strategies of Coca-Cola: Can it be Refreshed?
MES0072B Vespa's Entry Strategies for the US Market
MAA0146C Boeing Vs Northrop Grumman-Airbus Bid for USAF:Is it a battle over Refuelling Tankers? (Case)
MAA0145C Why Daimler Sold Chrysler?
MAA0144C Renault-Nissan-Mahindra:The Strategic Partnership for Growth
MAA0130K Alcatel’s Acquisition of Nortel: The Strategic Fit
MAA0100A OneSteel – Smorgon Steel Merger: The Challenges Ahead
MAA0095C YouTube’s acquisition by Google – Issues and Challenges
MAA0091 P&G and Gillette’s Merger: Oral Care Products (Brand) Integration Challenges
MAA0071C Fiat Auto SpA – Tata Motors’ Joint Venture
MAA0069C ONGC’s Overseas Merger & Acquisition Strategies
LDS0024C Howard Stringer: Turning Sony Around
IPD0086P M&M’s Candy’s Innovative Marketing Strategies
IPD0085P Honda’s Green Technology Strategy in the US Auto Market
IPD0080C Intel’s Trillionizing Processor
INA0121K Consolidation in Global Steel Industry: What Lies Ahead
INA0095K Global Steel Industry: The Country Factor
INA0093A Chinese Automakers’ International Drive

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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