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Manufacturing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
ENT0022C Vijay Mallya, the Indian Business Baron: A ‘Bon Vivant’ Entrepreneur?
CSR0046C Coca-Cola’s Corporate Social Responsibility in India
CSB0014P Pepsi’s Strategy to address Changing Consumer behaviour: Would it Succeed?
COM0219B Hershey vs Mars: The Candy Store War
COM0218B Airbus 350 vs Boeing 787 – Battle for the Skies
COM0211A Jack in the Box Combating the Breakfast War in US
BSM0056A Dell Business Model (B): A case for Business Model innovation
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand
BBP0099C Brand Gendering: Hello Kitty Turns Unisexual
BBP0098B Ford’s Brand Revival Strategy for Lincoln
BBP0094A Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
BBP0092A Coca-Cola: Targeting Niche Market through Brand Extension
BBP0091C Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
VMG0012A Nestle’s Strategic transformation: Will it be successful?
TRT0068P Kraft Foods: Arresting Fall in Growth Rate
TRT0067K Sony`s Battery Recall: Troubled Times at Sony
TRT0066K Apple Computer: Grappling with Challenges
TRT0064K Japanese Motorcycles: Facing Challenges in China
TRT0063K Airbus`s A380: Stalled on the Runway
TRT0059C Airbus: Flying through Turbulence

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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