Industry Case Studies, Manufacturing Case Study

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Manufacturing Case Studies

Page 9 of 48

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0262IRC Will Samsung emerge as the No. 1 global handset maker?
COM0261IRC WAHAHA: POSING A THREAT TO COCA COLA AND PEPSI IN CHINA
COM0256IRC Mattel: Competitive Strategies in the US
COM0253IRC LCD TELEVISION: SHARP’S LEADERSHIP AT STAKE
COM0251IRC India's Mahindra and Mahindra: Can it Become Global Leader in Tractor Business?
CCA0056 Eveready's LED Lantern: Overstretching Its Core Competency?
BOS0015IRC Tata Nano: Host to a Global Dream ?
BBP0140IRC Apple – The Most Admired Brand
BBP0139IRC AMD's 'Future is Fusion' Rebranding: Scripting a New Chapter?
BBP0135IRC Tata Nano: Recreating the Tata Magic
BBP0130IRC P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
BBP0122IRC Chevrolet Volt – Can it Recharge General Motors?
BBP0119IRC Branded Indian Snacks Market: Case of PepsiCo's 'Kurkure'
BBP0116IRC Brand Kingfisher – Creating a Lifestyle Brand
BBP0115IRC Brand Kellogg's - Moving Beyond Breakfast?
TRT0082 ‘San Lu’, The Chinese milk products manufacturer’s product failure: Managing the Crisis?
SPN0006 Motorola’s Spin-off Decision: What’s the Spin?
RTS0125 Bob Nardelli at Chrysler: Can he do a Lee Iacocca?
POS0011 Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies
POS0009 Hyundai's 'Santro' in India: Product Life Cycle Strategies

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