Industry Case Studies, Manufacturing Case Study

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Manufacturing Case Studies

Page 11 of 48

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0026 Exelon’s Business Strategy – John W. Rowe’s Way
BSM0040 Dell's Direct Model: In Need of Change?
BBP0108 Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic?
BBP0107 Revlon’s Revolving Fortunes: Resolving the ‘Core’ Brand Challenges
BBP0106 Samsung in India: Brand Building through Customer Service
BBP0105 Heineken’s Beer Branding: Bringing ‘Starbuck Coffee Experience’ to Beer
TRT0079B Unrest at Volkswagen: Who Takes the Decisions?
TRT0076P Image Crisis at BP
TRT0073 Mattel’s Product Recalls (B): Managing the Crisis
TRT0072 Mattel's Product Recalls (A): The chinese Imbroglio
TRT0071A Troubled Carmaker Chrysler (B): Can Robert Nardelli Resurrect the Company?
TRT0070A Troubled Carmaker Chrysler (A): Can Cerberus be its Holy Grail?
SPN0005 Philip Morris USA and Philip Morris International: The Spin-off Decision
SCJ0020 Strategic Alliances in automobile Industry (C): The Fialt-GM Alliance
SCJ0019 Strategic Alliances in automobile Industry (B): The Fialt-GM Alliance
SCJ0017 Strategic Alliances in the Automobile Industry (A): The Example of Fiat-GM
RTS0161C Xerox Corporation – A New Corporate Identity?
RTS0157A Yum! Brand’s Turnaround Strategy
RTS0103P Motorola – Losing its ‘Razr’s’ Edge
POS0033P New Fiat 500: Revival of a Heritage Brand

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