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Manufacturing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
OB0018 Ricardo Semler’s Employee Empowerment Strategies at Semco
OB0014 Exxon Mobil's New CEO, Rex Tillerson's Agenda - Diplomacy: Can he Manage?
MM0024 IKEA in Japan: The Market Re-entry Strategies
MM0019 Semiconductor Industry: Samsung’s ‘BHAG’
MM0018 Indian Auto Component Industry
MM0014 Corporate Communication,The Toyota Way
MM0013 P&G: From Mass to Micromarketing
MM0002 Titan Industries – Getting the Marketing Mix Right
MKS0031 Nestlé's Marketing: The Next Driver of Value Growth?
MAA0165 Coca Cola’s Acquisition of China’s Huiyuan Juice Ltd: A Juicy Deal?
MAA0164 InBev's Acquisitionof Anheuser-Busch – American Beer with Belgian Spirit?
GGL0048 Fisher Price’s Global Expansion: Toying with Customisation
GGL0047 Cisco in Emerging Markets (B): Looking Beyond China and India
GGL0016 Coca-Cola- Contentious Overseas Business Practices
FMB0012 Moser Baer, the Indian Optical Media Giant’s Techno-Marketing Strategies: Would the FMCG Way Pay Off?
FMB0010 Mahindra & Mahindra (A): Transformation of an Indian Family Business into a globaly Competitive Firm
FM0024 DLF Ltd.: Working Capital Analysis
FM0021 Bajaj Auto: Evaluating the Working Capital Requirements
COT0015 Maruti Udyog Ltd. to Maruti Suzuki Ltd.: Celebrating 25 Years of Corporate Transformation
COM0105 Infineon, The German Chipmaker’s Troubles: The Strategy Dilemma

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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