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Manufacturing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0113 Unilever's Digital Media Strategy
MES0083 Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0081C Mattel in China – ‘The Outsourcing and the Recall’
MES0074C Harley-Davidson: Market Entry Strategies in India
MAA0163C The Cerberus Deal – The Beginning of a New Era for Chrysler
MAA0160B Tata Steel’s Acquisition of Corus: Was it Worth the Price?
MAA0158A Jaguar and Land Rover Acquisition: Will the Deal Improve Tata Motors Balance Sheet?
MAA0155C Whole Foods Market’s Acquisition of ‘Wild Oats’ – A Strategy to Reduce Competition?
MAA0150B Hewlett-Packard: Culture Change through Acquisitions
MAA0147 Cadbury Schweppes: Demerging its US Beverages Company
LDS0027C Colgate-Palmolive: Leadership Style of Reuben Mark
IPD0094C ITC’s E-Choupal: A Mirage of the Poor?
INA0119A Dell Business Model (A): Strategic Inflection Points in the PC Industry
INA0105C CAFE Fuel Rules: Changing Auto Industry Dynamics in the US
HRM0041B Tata Tea and the Employee Buy Out Model
GRS0192A Russian Standard’s Global Growth Strategies
GRS0187A Bionade Soda (B): Organic Growth Conundrum
GRS0186A Electrolux’s Growth Dilemma Middle Market Strategy

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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