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HRM / OB Case Study

Case Title:

Managing Diversity at Toyota

Publication Year : 2007

Authors: Mridu Verma

Industry: Automobiles


Case Code: HRM0021P

Teaching Note: Not Available

Structured Assignment: Not Available

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Toyota Motor Corporation, a leading auto manufacturer has built its reputation for quality on the idea of continuous improvement and respect for people. In 2001, it has launched the Toyota Diversity Strategy, a ten year, multi-billion dollar sustainable commitment to minority participation in Toyota. The strategy is based on minority participation, equal opportunity and inclusion. It also uses a mentoring programming called ‘champion programme’. For Toyota diversity is not just a social responsibility but a business imperative. It believes that its strategic diversity plan reflected well on its business culture.

Pedagogical Objectives:

  • To discuss the business imperative of diversity in work organisations
  • To analyse the diversity strategy adopted by Toyota that is based on minority participation, equal opportunity and inclusion.

Keywords : HR; Diversity; Quality; Corporate responsibility; minority participation; continuous improvement; champion programme; inclusion; Toyota


  • Introduction
  • Diversity: The Backbone of Toyota’s Business Philosophy
  • Toyota's 21st Century Diversity Strategy
  • Diversity and Equal Opportunity
  • Practicing Diversity
  • Looking Ahead

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