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Manufacturing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
RTS0172IRC Restructuring Siemens: Will It Pay Off?
RTS0169IRC Jon Rubinstein's Revival Plan for Palm: 'Smart' Enough?
RTS0168IRC Ford: Survival Strategies against New Auto Giants
RTS0165IRC Dell: Reinventing Itself in 2007
RTS0164IRC China's Fourth Largest Steelmaker, Shougang Steel’s Relocation strategy- conducive or detrimental to its growth
RTS0163IRC Alcatel-Lucent: Can the New Leadership Turn it Around?
POS0039IRC Indian FMCG Player Dabur: Repositioning its 'Real Activ'
OPM0039IRC Tata Nano Project in Singur: Plight of the Displaced
OPM0036IRC Just-in-Time Global Economy: A Case of Apple
OPM0031 Bamboo House India: A Case of Queuing Theory
OPM0030 Founders of Bamboo House India: Building Green Futures
OPM0029 Bamboo House India:Reducing Uncertainty in Project Completion Using PERT
OPM0028 Bamboo House India: Effective Project Management
MRS0001 Marketing Dilemma for 'Elan' Jeans Brand
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0066 Pringles– Combating the Launch of Lays Stax
MM0065 Samsung vs LG: Similar Goals, Dissimilar Strategies
MM0064 P&G’s Tremor – Reinventing Marketing by Word of Mouth
MM0061 US Bottled Water Industry Faces a New Frontier-Special Interest Group

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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