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301. Singapore Airlines Redefines Long-haul Travel with All-business Class: Will it Pay-off? cart Add This Case Study to Shopping Cart Case Code : POS0041IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Positioning, Repositioning, Reverse Positioning Strategies 302. LENEVO IN INDIA: FACING POSITIONING DILEMMA cart Add This Case Study to Shopping Cart Case Code : POS0040IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Positioning, Repositioning, Reverse Positioning Strategies 303. Indian FMCG Player Dabur: Repositioning its 'Real Activ' cart Add This Case Study to Shopping Cart Case Code : POS0039IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Positioning, Repositioning, Reverse Positioning Strategies 304. India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff? cart Add This Case Study to Shopping Cart Case Code : POS0038IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Positioning, Repositioning, Reverse Positioning Strategies 305. India's Janaagraha: Empowering the Urban Citizen cart Add This Case Study to Shopping Cart Case Code : POS0037IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Positioning, Repositioning, Reverse Positioning Strategies 306. Tata Nano Project in Singur: Plight of the Displaced cart Add This Case Study to Shopping Cart Case Code : OPM0039IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Operations & Project Management/Operations & Project Management 307. Just-in-Time Global Economy: A Case of Apple cart Add This Case Study to Shopping Cart Case Code : OPM0036IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Operations & Project Management/Operations & Project Management 308. Varun Softech Project Services: Project Control to Manage Changes in Project Plan cart Add This Case Study to Shopping Cart Case Code : OPM0035 Teaching Note : Available Structured Assignment : Not Available Subject:Operations and Project Management/Operations and Project Management 309. Rack and Pinion Software Solutions: System Development Life Cycle Deliberation cart Add This Case Study to Shopping Cart Case Code : OPM0034 Teaching Note : Available Structured Assignment : Not Available Subject:Operations and Project Management/Operations and Project Management 310. Pillar Stone Construction Ltd: Project Evaluation and Reporting cart Add This Case Study to Shopping Cart Case Code : OPM0033 Teaching Note : Available Structured Assignment : Not Available Subject:Operations and Project Management/Operations and Project Management 311. Quick Business Solutions: Designing Project Structure cart Add This Case Study to Shopping Cart Case Code : OPM0032 Teaching Note : Available Structured Assignment : Not Available Subject:Operations and Project Management/Operations and Project Management 312. Bamboo House India: A Case of Queuing Theory cart Add This Case Study to Shopping Cart Case Code : OPM0031 Teaching Note : Available Structured Assignment : Not Available Subject:Operations and Project Management/Operations and Project Management 313. Founders of Bamboo House India: Building Green Futures cart Add This Case Study to Shopping Cart Case Code : OPM0030 Teaching Note : Available Structured Assignment : Not Available Subject:Operations and Project Management/Operations and Project Management 314. Bamboo House India:Reducing Uncertainty in Project Completion Using PERT cart Add This Case Study to Shopping Cart Case Code : OPM0029 Teaching Note : Available Structured Assignment : Not Available Subject:Operations and Project Management/Operations and Project Management 315. Bamboo House India: Effective Project Management cart Add This Case Study to Shopping Cart Case Code : OPM0028 Teaching Note : Available Structured Assignment : Not Available Subject:Operations and Project Management/Operations and Project Management 316. Innovation @ MAS Holdings: Becoming a Preferred Sourcing Partner for Global Fashion Brands cart Add This Case Study to Shopping Cart Case Code : OPER096 Teaching Note : Not Available Structured Assignment : Not Available Subject:Operations/Operations 317. Toyota Motor Company: Losing its Quality Edge? cart Add This Case Study to Shopping Cart Case Code : OPER095 Teaching Note : Not Available Structured Assignment : Not Available Subject:Operations/Operations 318. Supply Chain Restructuring at Sainsbury’ Supermarkets Limited cart Add This Case Study to Shopping Cart Case Code : OPER094 Teaching Note : Not Available Structured Assignment : Not Available Subject:Operations/Operations 319. Sakhalin-1 Project: Delivering Excellence in Project Execution cart Add This Case Study to Shopping Cart Case Code : OPER093 Teaching Note : Not Available Structured Assignment : Not Available Subject:Operations/Operations 320. Supply Chain Management at Airbus - Implementing RFID Technology cart Add This Case Study to Shopping Cart Case Code : OPER092 Teaching Note : Not Available Structured Assignment : Not Available Subject:Operations/Operations 321. Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient cart Add This Case Study to Shopping Cart Case Code : OPER091 Teaching Note : Not Available Structured Assignment : Not Available Subject:Operations/Operations 322. Traverse Communications: Identifying Target Customers cart Add This Case Study to Shopping Cart Case Code : MRS0004 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Research 323. Celebrity Endorsements and Product Categories cart Add This Case Study to Shopping Cart Case Code : MRS0003 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Research 324. Apex Tours & Travels: Analysing Consumer Preferences on Tourism cart Add This Case Study to Shopping Cart Case Code : MRS0002 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Research 325. Marketing Dilemma for 'Elan' Jeans Brand cart Add This Case Study to Shopping Cart Case Code : MRS0001 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Research 326. Reserve Bank of India's Tightening Monetary Policy: An Impediment to Economic Growth? cart Add This Case Study to Shopping Cart Case Code : MOP0023IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Economics/Monetary Policy 327. Is Monetary Tightening India's Best Response to the Ongoing Inflation cart Add This Case Study to Shopping Cart Case Code : MOP0022IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Economics/Monetary Policy 328. Hungary's Monetary Policy: The Conflicting Objectives cart Add This Case Study to Shopping Cart Case Code : MOP0021IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Economics/Monetary Policy 329. Netflix Prize 2009: Neuromarketing Research for Online Shoppers? cart Add This Case Study to Shopping Cart Case Code : MM0069 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 330. Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant cart Add This Case Study to Shopping Cart Case Code : MM0067 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 331. Pringles– Combating the Launch of Lays Stax cart Add This Case Study to Shopping Cart Case Code : MM0066 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 332. Samsung vs LG: Similar Goals, Dissimilar Strategies cart Add This Case Study to Shopping Cart Case Code : MM0065 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 333. P&G’s Tremor – Reinventing Marketing by Word of Mouth cart Add This Case Study to Shopping Cart Case Code : MM0064 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 334. Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives cart Add This Case Study to Shopping Cart Case Code : MM0063 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 335. Virgin Atlantic’s Business-Class-only Airline: Emerging Threat to Niche Air Carriers? cart Add This Case Study to Shopping Cart Case Code : MM0062 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 336. US Bottled Water Industry Faces a New Frontier-Special Interest Group cart Add This Case Study to Shopping Cart Case Code : MM0061 Teaching Note : Not Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 337. The U.S Steel Industry and the Tariff Policy of Bush cart Add This Case Study to Shopping Cart Case Code : MM0060 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 338. The Price War: Netflix vs Blockbuster cart Add This Case Study to Shopping Cart Case Code : MM0059 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 339. The Dilemma of Discounts: GM’s Bid for Market Share cart Add This Case Study to Shopping Cart Case Code : MM0058 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 340. Telstra, The Australian Telecommunications Company: CEO Sol Trujillo's 'Transformational' Strategic Plan cart Add This Case Study to Shopping Cart Case Code : MM0057 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 341. Samsung Electronics in 2005 cart Add This Case Study to Shopping Cart Case Code : MM0056 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 342. Private Labels in Europe: Potential Threats for Brands? cart Add This Case Study to Shopping Cart Case Code : MM0055 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 343. Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies cart Add This Case Study to Shopping Cart Case Code : MM0054 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 344. Mobile Phones: The Advent of a New Advertising Medium cart Add This Case Study to Shopping Cart Case Code : MM0053 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 345. Mahindra & Mahindra (B): An Emerging Global Giant? cart Add This Case Study to Shopping Cart Case Code : MM0051 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 346. Honda in China: Government Regulations and Firm’s Strategy cart Add This Case Study to Shopping Cart Case Code : MM0049 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 347. Harry Potter: Global Marketing Strategies cart Add This Case Study to Shopping Cart Case Code : MM0048 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 348. 'Global Vision 2010': Toyota's Strategic Initiatives cart Add This Case Study to Shopping Cart Case Code : MM0047 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 349. Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough cart Add This Case Study to Shopping Cart Case Code : MM0046 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 350. Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge cart Add This Case Study to Shopping Cart Case Code : MM0045 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 351. Dubai Duty Free: Promotion and Expansion cart Add This Case Study to Shopping Cart Case Code : MM0044 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 352. Dell's Business Model: Is it Time to Reinvent? cart Add This Case Study to Shopping Cart Case Code : MM0043 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 353. De Beers: The Right Hand Ring campaign cart Add This Case Study to Shopping Cart Case Code : MM0042 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 354. De Beers' Corporate Transformation: The Competitive Pressures cart Add This Case Study to Shopping Cart Case Code : MM0041 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 355. Competition in China’s Luxury Car Market cart Add This Case Study to Shopping Cart Case Code : MM0040 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 356. Coke’s Promotional Themes: Tailored for Times cart Add This Case Study to Shopping Cart Case Code : MM0039 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 357. C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies cart Add This Case Study to Shopping Cart Case Code : MM0038 Teaching Note : Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 358. Branding – The Asian Dilemma cart Add This Case Study to Shopping Cart Case Code : MM0037 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 359. Avon: Direct Selling in China cart Add This Case Study to Shopping Cart Case Code : MM0036 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 360. Automobiles: Made in China, Sold in USA? cart Add This Case Study to Shopping Cart Case Code : MM0035 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 361. ASDA: Betting on Low Prices? cart Add This Case Study to Shopping Cart Case Code : MM0034 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 362. Apple iPhone Price Cut: Is it a Right Strategy? cart Add This Case Study to Shopping Cart Case Code : MM0033 Teaching Note : Available Structured Assignment : Available Subject:Marketing/Marketing Strategies / Strategic Marketing 363. Acquire and ascend – e-Bookers way cart Add This Case Study to Shopping Cart Case Code : MM0032 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 364. Assessing Consumer Brand Loyalty cart Add This Case Study to Shopping Cart Case Code : MKTG260 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 365. Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India cart Add This Case Study to Shopping Cart Case Code : MKTG259 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 366. GlaxoSmithKline`s New Sales Force Compensation System in the US cart Add This Case Study to Shopping Cart Case Code : MKTG258 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 367. Avant Garden: Exploring Possibilities for Improving Revenue Management cart Add This Case Study to Shopping Cart Case Code : MKTG257 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 368. Crisis Management at Toyota cart Add This Case Study to Shopping Cart Case Code : MKTG256 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 369. AMD s Consumer and Channel Marketing Initiatives cart Add This Case Study to Shopping Cart Case Code : MKTG255 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 370. Developing a Personal Selling Strategy cart Add This Case Study to Shopping Cart Case Code : MKTG254 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 371. The Disgruntled Customer cart Add This Case Study to Shopping Cart Case Code : MKTG253 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 372. Design Thinking and Innovation at IDEO cart Add This Case Study to Shopping Cart Case Code : MKTG252 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 373. Social Marketing: Times of India's 'Teach India' Campaign cart Add This Case Study to Shopping Cart Case Code : MKTG251 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 374. Customer Service at L.L.Bean cart Add This Case Study to Shopping Cart Case Code : MKTG250 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 375. Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia cart Add This Case Study to Shopping Cart Case Code : MKTG249 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 376. Burger King's 'Whopper Virgins' Viral Marketing Campaign cart Add This Case Study to Shopping Cart Case Code : MKTG248 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 377. Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers cart Add This Case Study to Shopping Cart Case Code : MKTG247 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 378. Unilever's Packaging Practices - Innovations and Insights cart Add This Case Study to Shopping Cart Case Code : MKTG246 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 379. Droid: Challenger to the iPhone? cart Add This Case Study to Shopping Cart Case Code : MKTG245 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 380. Volkswagen's Marketing Strategy in India cart Add This Case Study to Shopping Cart Case Code : MKTG244 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 381. Amazon.com: Customer Service Champion cart Add This Case Study to Shopping Cart Case Code : MKTG243 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 382. Tourism Kamloops cart Add This Case Study to Shopping Cart Case Code : MKTG242 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 383. Canadian Club: Repositioning a Dormant Brand cart Add This Case Study to Shopping Cart Case Code : MKTG241 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 384. Selling Insurance Products in India: The Commission versus Fee Debate cart Add This Case Study to Shopping Cart Case Code : MKTG240 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 385. Burger King's 'Whopper Freakout' Marketing Campaign cart Add This Case Study to Shopping Cart Case Code : MKTG239 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 386. i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India cart Add This Case Study to Shopping Cart Case Code : MKTG238 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 387. Indian Premier League's Operating Model - Marketing Cricket to the World cart Add This Case Study to Shopping Cart Case Code : MKTG237 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 388. Apple’s App Store: Strengthening the iPhone’s Competitive Position cart Add This Case Study to Shopping Cart Case Code : MKTG236 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 389. Promoting 'Paranormal Activity' cart Add This Case Study to Shopping Cart Case Code : MKTG235 Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing 390. Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye? cart Add This Case Study to Shopping Cart Case Code : MKS0138IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 391. Commercialisation of the Game of Cricket: Is it a Win-win Situation? cart Add This Case Study to Shopping Cart Case Code : MKS0137IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 392. AMUL ICE CREAM: MARKETING STRATEGY cart Add This Case Study to Shopping Cart Case Code : MKS0136IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 393. Airtel vs. Reliance: Indian Telecom Giants Price War cart Add This Case Study to Shopping Cart Case Code : MKS0135IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 394. Subway in the US: Challenges of Extending Product Mix cart Add This Case Study to Shopping Cart Case Code : MKS0134IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 395. Ringing Youngsters – Virgin's Distinctive Market Segmentation in India cart Add This Case Study to Shopping Cart Case Code : MKS0133IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 396. Microsoft's 'Mojave' Experiment: Image Makeover of Vista with Stealth Marketing? cart Add This Case Study to Shopping Cart Case Code : MKS0132IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 397. KFC: 'Serving with a Difference' cart Add This Case Study to Shopping Cart Case Code : MKS0131IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 398. ITC's Packaged Food Business: Towards Market Leadership cart Add This Case Study to Shopping Cart Case Code : MKS0130IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 399. Financial Services: Going Women Way cart Add This Case Study to Shopping Cart Case Code : MKS0129IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing 400. EMBRAER – FLYING HIGH THROUGH SEGMENTATION cart Add This Case Study to Shopping Cart Case Code : MKS0128IRC Teaching Note : Not Available Structured Assignment : Not Available Subject:Marketing/Marketing Strategies / Strategic Marketing

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