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Services Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0024 FedEx in China: The Competitive Strategies
MES0023 UBS in China: The Renaissance
MES0022 Starbucks in Japan: The Growth Strategies
MES0017 Subway in China
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MCS0012 PCCW: Hong Kong's Integrated Communication Company's Growth Strategies
MCS0011 Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion
MAA0068C Adidas-Reebok Merger: Sprinting behind Nike
MAA0062B eBay : Bidding Big on Start-up Skype
MAA0061B Oracle PeopleSoft Saga
MAA0059B Franchising at Hilton Hotels Corporation
MAA0046A Viacom: Is Divorce Better than Marriage?
MAA0045A FedEx : The acquisition of Kinko's
MAA0042 HVB's Merger with UniCredito: The Strategic Fit
MAA0038 Bank of America's Acquisition of MBNA: Growth Challenges in American Credit Card Market
MAA0037 Symantec's Takeover of VERITAS: A Strategic Success?
MAA0034 Hypobank and Vereinsbank Merger: Troubles Outweigh the Synergies
MAA0032 Oracle’s Bid for PeopleSoft: PeopleSoft’s Combat Strategies
MAA0031 Sony's Film Studios' Acquisitions: The Strategic Fit
MAA0030 Sears-Kmart Merger: The Potential Synergies



    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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